Redesigned Logos and Wordmarks Usher in Next Era of Mercury Basketball Ahead of Franchise’s 30th Season

PHOENIX – The Phoenix Mercury today introduced a new modernized brand look with redesigned logos and wordmarks that celebrate the legacy of the past and embrace the future – ushering in the next era of Mercury basketball with the team’s first-ever rebrand. To celebrate the launch, the Mercury will host a Merc Merch Swap, a first-of-its-kind community giveback initiative that offers fans an opportunity to trade in merchandise for a Mercury T-Shirt with the new logo.“The new branding represents the Mercury’s championship legacy, devoted fanbase and the new era that began with a record-breaking season and memorable Finals run,” said Phoenix Mercury and Phoenix Suns Chief Executive Officer Josh Bartelstein. “While our logos have been reimagined, the Mercury’s identity remains the same – our organization’s commitment to the community and the grit and joy of our team will continue to define Mercury basketball.”The primary logo is an evolution of the iconic Mercury “M,” positioned at an angle of 19.97 degrees, a reference to the Mercury’s inaugural season. The crescent shape echoes the shadowed side of planet Mercury and introduces a prominent splash of purple. The sharp right corner of the “M” serves as a nod to the original geometric rings, symbolizing an arrow to the future and forward momentum of the franchise.The global logo features the primary emblem at the center, with four rings positioned behind it, mirroring the planetary rings on the team’s original design. The “M” divides the four rings into eight individual lines that symbolize the Mercury’s status as one of the eight original WNBA franchises.For the first time ever, the Mercury has added a secondary logo. The mark features the outline of Arizona with seams of a basketball to celebrate the state as the epicenter of basketball and the team’s dedicated fanbase. The logo also includes the official introduction of the popular “Merc” moniker into the branding, a nickname players and fans have long used to refer to the team. The Mercury’s brand toolkit also consists of a revamped PHX alternate logo which was first introduced in 2021 on the Rebel uniform. The “X” highlighted in bright orange celebrates the X-Factor, the most avid fanbase in the WNBA whose nickname was coined by Cheryl Miller, the team’s first head coach and general manager. The new wordmarks were created in an original and modern “Mighty Mercury” typeface and feature a slightly curved baseline symbolizing the horizon on Planet Mercury.The Merc Merch Swap is taking place now through Dec. 5 at the Team Shop at Mortgage Matchup Center. Fans can exchange any Mercury, WNBA or WNBA team merchandise for new Mercury merchandise. Apparel collected will be donated to Goodwill, a partner of the Phoenix Mercury. Fans who participate in the merchandise swap will also receive a voucher for 20% off a new Mercury item.Mercury apparel and hats featuring the new branding are now available at the Team Shop and online at shop.phoenixmercury.com.For additional rebrand design details, visit phxmerc.com/newlook.

Team News

Redesigned Logos and Wordmarks Usher in Next Era of Mercury Basketball Ahead of Franchise’s 30th Season
<img loading="lazy" decoding="async" class="aligncenter wp-image-205657 size-full" src="https://cdn.wnba.com/sites/4/2025/11/image002.png" alt="" width="486" height="153" srcset="https://cdn.wnba.com/sites/4/2025/11/image002.png 486w, https://cdn.wnba.com/sites/4/2025/11/image002-300x94.png 300w" sizes="auto, (max-width: 486px) 100vw, 486px" />
PHOENIX – The Phoenix Mercury today introduced a new modernized brand look with redesigned logos and wordmarks that celebrate the legacy of the past and embrace the future – ushering in the next era of Mercury basketball with the team’s first-ever rebrand. To celebrate the launch, the Mercury will host a Merc Merch Swap, a first-of-its-kind community giveback initiative that offers fans an opportunity to trade in merchandise for a Mercury T-Shirt with the new logo. “The new branding represents the Mercury’s championship legacy, devoted fanbase and the new era that began with a record-breaking season and memorable Finals run,” said Phoenix Mercury and Phoenix Suns Chief Executive Officer Josh Bartelstein. “While our logos have been reimagined, the Mercury’s identity remains the same – our organization’s commitment to the community and the grit and joy of our team will continue to define Mercury basketball.” The primary logo is an evolution of the iconic Mercury “M,” positioned at an angle of 19.97 degrees, a reference to the Mercury’s inaugural season. The crescent shape echoes the shadowed side of planet Mercury and introduces a prominent splash of purple. The sharp right corner of the “M” serves as a nod to the original geometric rings, symbolizing an arrow to the future and forward momentum of the franchise. The global logo features the primary emblem at the center, with four rings positioned behind it, mirroring the planetary rings on the team’s original design. The “M” divides the four rings into eight individual lines that symbolize the Mercury’s status as one of the eight original WNBA franchises. For the first time ever, the Mercury has added a secondary logo. The mark features the outline of Arizona with seams of a basketball to celebrate the state as the epicenter of basketball and the team’s dedicated fanbase. The logo also includes the official introduction of the popular “Merc” moniker into the branding, a nickname players and fans have long used to refer to the team. The Mercury’s brand toolkit also consists of a revamped PHX alternate logo which was first introduced in 2021 on the Rebel uniform. The “X” highlighted in bright orange celebrates the X-Factor, the most avid fanbase in the WNBA whose nickname was coined by Cheryl Miller, the team’s first head coach and general manager. The new wordmarks were created in an original and modern “Mighty Mercury” typeface and feature a slightly curved baseline symbolizing the horizon on Planet Mercury. <img loading="lazy" decoding="async" class="aligncenter size-full wp-image-205659" src="https://cdn.wnba.com/sites/4/2025/11/image003.png" alt="" width="451" height="83" srcset="https://cdn.wnba.com/sites/4/2025/11/image003.png 451w, https://cdn.wnba.com/sites/4/2025/11/image003-300x55.png 300w" sizes="auto, (max-width: 451px) 100vw, 451px" /> The Merc Merch Swap is taking place now through Dec. 5 at the Team Shop at Mortgage Matchup Center. Fans can exchange any Mercury, WNBA or WNBA team merchandise for new Mercury merchandise. Apparel collected will be donated to Goodwill, a partner of the Phoenix Mercury. Fans who participate in the merchandise swap will also receive a voucher for 20% off a new Mercury item. Mercury apparel and hats featuring the new branding are now available at the Team Shop and online at shop.phoenixmercury.com. For additional rebrand design details, visit phxmerc.com/newlook.

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Phoenix Mercury Unveil New Bold and Modernized Brand

It&#8217;s 2025 WNBA Assists Week! Who had the best dime-dropping action from the 2025 season?
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<h2>Best Team: Minnesota Lynx</h2>
The Minnesota Lynx have established themselves as one of the most efficient passing teams in WNBA history. In the 2025 season, the Lynx averaged 23.3 assists per game, ranking third all-time in single-season assist averages. This follows their 2024 season where they averaged 23.0 assists per game.
With these back-to-back seasons, the Lynx now account for two of the four instances in league history where a team averaged 23+ assists per game.
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The <a href="https://twitter.com/minnesotalynx?ref_src=twsrc%5Etfw">@minnesotalynx</a> led the league with 746 assisted catch and shoots this szn, a masterclass in timing and touch.
See how these dimes turned into pure rhythm! 👇<a href="https://twitter.com/hashtag/WNBAAssistsWeek?src=hash&amp;ref_src=twsrc%5Etfw">#WNBAAssistsWeek</a> | Powered by GeniusIQ <a href="https://t.co/hlGHRaQeAC">pic.twitter.com/hlGHRaQeAC</a>
&mdash; WNBA (@WNBA) <a href="https://twitter.com/WNBA/status/1986841337396662422?ref_src=twsrc%5Etfw">November 7, 2025</a></blockquote>
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<h2>Best Player: Alyssa Thomas</h2>
With a 2025 campaign highlighted by a record-breaking eight triple-double performances, Alyssa Thomas set the record for most total assists in a regular season (357) over 39 games. Her 9.15 APG led the league and marked the second-highest regular season APG average in WNBA history.
Thomas made history by becoming the first player to record three seasons with 300+ assists.
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Of course we&#39;re leading the week with the season assists leader 👏
Alyssa Thomas delivered elite pace and vision all year, averaging 9.2 APG and recording her third 300+ assist season.<a href="https://twitter.com/hashtag/WNBAAssistsWeek?src=hash&amp;ref_src=twsrc%5Etfw">#WNBAAssistsWeek</a> <a href="https://t.co/VPEE5jhc7K">pic.twitter.com/VPEE5jhc7K</a>
&mdash; WNBA (@WNBA) <a href="https://twitter.com/WNBA/status/1985380989950889997?ref_src=twsrc%5Etfw">November 3, 2025</a></blockquote>
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<h3>Best Performance: Alyssa Thomas (August 22, 2025)</h3>
On August 22, 2025, Thomas delivered one of the most memorable performances of the season, dishing out 16 assists in a single game.
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The top single-game assist performances of the szn ✔️
Alyssa Thomas recorded a <a href="https://twitter.com/PhoenixMercury?ref_src=twsrc%5Etfw">@phoenixmercury</a> franchise record against the Valkyries with 16 AST to go along with 13 PTS and 12 REB.
Thomas finished the szn as the league leader in AST!<a href="https://twitter.com/hashtag/WNBAAssistsWeek?src=hash&amp;ref_src=twsrc%5Etfw">#WNBAAssistsWeek</a> <a href="https://t.co/jhvEemSOC5">pic.twitter.com/jhvEemSOC5</a>
&mdash; WNBA (@WNBA) <a href="https://twitter.com/WNBA/status/1986177476674916722?ref_src=twsrc%5Etfw">November 5, 2025</a></blockquote>
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<h3>Top 10 Assists of the Year</h3>
Check out the best dimes from the 2025 season!
<iframe loading="lazy" title="Top 10 Assists of the 2025 Season" width="500" height="281" src="https://www.youtube.com/embed/440-EA_0kR4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe>

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2025 WNBA Assists Week: Best in Ball Movement

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Top 10 Plays of the Week

 NaLyssa Smith #3 of the Las Vegas Aces jumps during the opening tip off in the first quarter against the Phoenix Mercury 

2025 WNBA Finals - Game Four

Alyssa Thomas #25 of the Phoenix Mercury and Jewell Loyd #24 of the Las Vegas Aces wait for the rebound

2025 WNBA Finals Game Four - Las Vegas Aces v Phoenix Mercury

A'ja Wilson #22 of the Las Vegas Aces blocks the shot of Kahleah Copper #2 of the Phoenix Mercury

Kahleah Copper #2 of the Phoenix Mercury drives to the basket during the game

Monique Akoa Makani #8 of the Phoenix Mercury takes a shot while defended by Chelsea Gray #12 and A'ja Wilson #22 of the Las Vegas Aces

Kahleah Copper #2 of the Phoenix Mercury drives to the basket against A'ja Wilson #22 of the Las Vegas Aces

Chelsea Gray #12 of the Las Vegas Aces shoots the ball during the game against the Phoenix Mercury

A'ja Wilson #22 of the Las Vegas Aces celebrates during the game against the Phoenix Mercury 

Alyssa Thomas #25 of the Phoenix Mercury smiles during the game against the Las Vegas Aces

Kalani Brown #21, DeWanna Bonner #14 of the Phoenix Mercury and NaLyssa Smith #3 of the Las Vegas Aces goes up for the rebound

A'ja Wilson #22 of the Las Vegas Aces reacts in the fourth quarter against the Phoenix Mercury

A'ja Wilson #22 of the Las Vegas Aces holds up the championship trophy after winning Game Four of the 2025 WNBA Finals

2025 Playoffs

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		<h2>Gallery Block</h2>
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Photo Gallery: 2025 WNBA Finals – Game 4 (10/10/2025)

AP Recap

PHOENIX (AP) — A’ja Wilson put in work in the paint, getting bucket after bucket despite multiple defenders draped all over her.
She got plenty of help from Chelsea Gray, Jewell Loyd and Dana Evans. The trio started raining 3s early in the second quarter.
The Las Vegas Aces — once again — were an offensive force in the WNBA Finals, and they were well on their way to their third championship in four seasons. They finished off a four-game sweep of the Phoenix Mercury with a 97-86 victory on Friday night.
“These guys are elite,” Aces coach Becky Hammon said.
Wilson had 31 points and nine rebounds while Gray and Jackie Young each scored 18 points. Five players scored in double figures.
The Aces made quick work of the league’s first best-of-seven Finals. They scored 54 points in the first half and averaged more than 90 points per game in the series.
Wilson came to the postgame press conference wearing giant ski goggles from a Champagne celebration in the locker room and carrying a pink tambourine, shaking it after answers she liked.
“This is a symbol of the joyfulness we have right now,” Wilson said, grinning. “I’m just so grateful to be with this bunch — and that’s not the alcohol talking.”
Wilson came to the postgame press conference wearing giant ski goggles from a Champagne celebration in the locker room and carrying a pink tambourine, shaking it after answers she liked.
“This is a symbol of the joyfulness we have right now,” Wilson said, grinning. “I’m just so grateful to be with this bunch — and that’s not the alcohol talking.”
Wilson — honored as the Finals MVP — led the way for the Aces despite a poor shooting night. The four-time regular-season MVP finished 7 of 21 from the field, but made 17 of 19 free throws. Gray made four 3-pointers, including two in the fourth quarter to help turn back a final rally by the Mercury.
The Aces led 76-62 going into the fourth quarter, but the Mercury went on an 8-0 run that cut the deficit to 76-70 with 7:56 left. That was as close as they would get.
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Kahleah Copper led the Mercury with 30 points, shooting 12 of 22 from the field. Alyssa Thomas had 17 points, 12 rebounds and 10 assists.
Mercury coach Nate Tibbetts <a class="Link AnClick-LinkEnhancement" href="https://apnews.com/article/mercury-coach-nate-tibbetts-ejected-wnba-finals-555e8d47402d52fd1818b122d40bb2ee" data-gtm-enhancement-style="LinkEnhancementA">was ejected in the third quarter</a> after receiving two quick technical fouls from official Gina Cross. Tibbetts was arguing a foul call against Mercury guard Monique Akoa Makani, and reacted in disbelief as he was escorted off the court.
DeWanna Bonner and Copper also got called for technical fouls in the fourth quarter.
The Aces never trailed in the series clincher, building a 30-21 lead by the end of the first quarter on 55% shooting. Loyd, Gray and Evans made three straight 3s early in the second quarter to put Las Vegas ahead by 19.
Las Vegas settled for a 54-38 halftime advantage. Wilson had 14 points before the break while Gray added 10.
Tibbetts said the Aces were a tough team to guard all series.
“Unbelievable team — they were just playing at an extremely high level,” Tibbetts said. “We put ourselves in position to have a chance in a couple games, but what a run they’ve been on. Hitting big shots after big shots.”
The Mercury were without forward Satou Sabally, who suffered a concussion near the end of Game 3. They suffered another injury blow on Friday when Thomas had to leave just before halftime after taking a hard hit to her right shoulder on a screen from Loyd.
Thomas returned for the second half but was hampered by the injury.
The Mercury enjoyed a deep playoff run under Tibbetts, but couldn’t find a way to slow down the Aces. Phoenix made it to the finals after beating the defending champion New York Liberty in the opening round and knocking off the top-seeded Minnesota Lynx in the semifinals.
Phoenix lost in the WNBA Finals for the second time in five years, also falling to the Chicago Sky in 2021. The Mercury have won three championships, with the last coming in 2014.
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