-Breast Health Awareness (BHA) campaign to begin Aug. 18th–
-WNBA FIT x Goodr Grocery Pop-Ups Series to Tip Off at WNBA All-Star-
NEW YORK, July 12, 2021 – WNBA FIT Month presented by Kaiser Permanente tips off at 2021 WNBA All-Star and will run throughout the month of August. WNBA FIT Month presented by Kaiser Permanente includes a series of comprehensive programs and events dedicated to promoting physical and mental health and wellness amongst the league and fans of all ages. The WNBA will engage players, partners, and community organizations to highlight the importance of total health.
WNBA FIT Month will feature a WNBA All-Star event as the first of five WNBA FIT Month x Goodr Grocery Pop-Ups presented by Kaiser Permanente. The series helps address food insecurity and provides families in need with healthy food options. Each of the five events will serve more than 500 families through a drive-thru model and each family will take home the ingredients to make 7-10 days’ worth of meals, totaling 25,000+ meals per event. The Goodr Grocery Pop-Ups will take place in Las Vegas on July 13, Los Angeles on August 7, Atlanta on August 14, Seattle on August 21, and Washington, D.C. on August 28.
Throughout WNBA FIT Month presented by Kaiser Permanente, WNBA teams will host unique health and wellness programs for community members. Teams and players will join local groups and partners in promoting holistic health and highlighting the importance of living an active lifestyle through various events.
There will be four dedicated nationally televised games for WNBA FIT Month, which includes the return to regular season action from the Olympics on Sunday, Aug. 15, with four-time WNBA champion Sue Bird and the Seattle Storm (4 p.m. ET) visiting two-time WNBA MVP Candace Parker and the Chicago Sky on ABC. ESPN2 will have three WNBA FIT Month games including the Aug. 21 match-up with the all-time WNBA scoring leader Diana Taurasi and the Phoenix Mercury taking on WNBA 2021 All-Star Courtney Williams and the Atlanta Dream.
The full schedule is as follows:
- Sunday, Aug. 15: Seattle Storm at Chicago Sky, 4 p.m. ET, ABC
- Saturday, Aug. 21 Phoenix Mercury at Atlanta Dream, 12 p.m. ET, ESPN2
- Sunday, Aug. 22: Seattle Storm at Washington Mystics, 2 p.m. ET, ESPN2
- Tuesday, Aug. 24: Seattle Storm at Minnesota Lynx, 7 p.m. ET, ESPN2
One pillar of the WNBA Social Justice Council is health inequities with a focus on communities of color. WNBA FIT Month and its programming are part of the ongoing commitment to advocating the importance of physical and mental health initiatives in the communities in which players live and work.
As part of WNBA FIT Month, the WNBA and its teams will partner with nonprofit organizations who specialize in the women’s health space for WNBA Breast Health Awareness (BHA), which will take place from Aug. 18-31. This platform aims to help raise awareness and empower women to proactively manage the risks of breast and ovarian cancer, while also shining a light on the disparities in breast cancer incidence, care and outcomes. Each team will host a BHA game night, which will include in-arena messaging and specialized programing focused on their BHA initiatives. BHA is the longest standing program for the W, which started with the inception of the league 25 years ago.
Throughout WNBA FIT Month, fans and community members can see programs and important health information highlighted across WNBA social and digital platforms as the league and its players continue to promote the importance of healthy lifestyles for women through BHA. To learn more about WNBA FIT Month, please visit https://cares.wnba.com/wnbafit/.
About the WNBA
Currently in its 25th season in 2021, the WNBA is a bold, progressive basketball league that stands for the power of women. Featuring 12 teams, the W is a unique sports property that combines competition and entertainment with a commitment to diversity, equity and inclusion and social responsibility. Through its world-class athletes, the in-game fan experience, TV and digital broadcasts, digital and social content and community outreach programs, the league celebrates and elevates the game of basketball and the culture around it.
In 2020, the WNBA and the Women’s National Basketball Players Association (WNBPA) signed a groundbreaking eight-year CBA that charts a new course for women’s basketball – and women’s sports overall – with a focus on increased player compensation, improvements to the player experience, expanded career development opportunities and resources specifically tailored to the female professional athlete. Key elements of the agreement are supported through the league’s new platform, WNBA Changemakers, with AT&T, the WNBA’s Marquee Partner and inaugural Changemaker, as well as fellow inaugural Changemakers Deloitte and Nike, and the recent addition of Google. During the 2020 season, the WNBA and WNBPA launched the WNBA Justice Movement forming the Social Justice Council with the mission of being a driving force of necessary change and continuing conversations about race and voting rights, among other important societal issues.
About Kaiser Permanente
Kaiser Permanente is committed to helping shape the future of health care. We are recognized as one of America’s leading health care providers and not-for-profit health plans. Founded in 1945, Kaiser Permanente has a mission to provide high-quality, affordable health care services and to improve the health of our members and the communities we serve. We currently serve 12.3 million members in eight states and the District of Columbia. Care for members and patients is focused on their total health and guided by their personal Permanente Medical Group physicians, specialists and team of caregivers. Our expert and caring medical teams are empowered and supported by industry-leading technology advances and tools for health promotion, disease prevention, state-of-the-art care delivery and world-class chronic disease management. Kaiser Permanente is dedicated to care innovations, clinical research, health education and the support of community health. For more information, go to: about.kp.org
Goodr is a national organization committed to curbing malnutrition and hunger through a simple solution: Feed more, waste less. Through various types of activations, the Goodr model aims to provide a three-fold fix to one of the largest problems plaguing the nation; improving an organizations bottom line through charitable tax donations, reducing its greenhouse gas emissions from landfills and getting its edible surplus food to local communities in need. To learn more about Goodr, visit goodr.co