– Multiyear Deal Expands on Collaboration During 2019-20 NBA Restart and 2020 WNBA Season –
NEW YORK, March 5, 2021 – The Clorox Company, a global leader in public health and disinfection, and the National Basketball Association (NBA) today announced a multiyear agreement that makes Clorox® the Official Cleaning Partner of the NBA and Women’s National Basketball Association (WNBA). The multiyear agreement allows for ongoing collaboration with Clorox in promoting health and safety during NBA and WNBA games and events, including the upcoming 2021 NBA All-Star Game in Atlanta on March 7, where the cleaning brand will supply disinfecting products.
“Clorox is committed to helping people feel confident outside of the home as we get back to the activities, we all know and love,” said Heath Rigsby, Vice President of Out of Home at The Clorox Company. “We’re proud to continue our work with the NBA using our expertise in disinfection to help create a cleaner and safer experience for everyone from fans to arena staff to players, now and into the future.”
“Clorox was instrumental in our mission to create cleaner and safer environments for everyone on the NBA and WNBA campuses in Florida last summer,” said Kelly Flatow, NBA Executive Vice President of Global Events. “We are grateful to Clorox for becoming the Official Cleaning Partner of the NBA and WNBA and look forward to continuing our work and shared commitment to enhancing health and safety measures throughout the NBA and the WNBA in the years ahead.”
The announcement builds upon a previous collaboration between the two leagues and the cleaning brand during the 2019-20 NBA Restart and 2020 WNBA season. Throughout the summer of 2020, Clorox worked with the leagues to supply disinfecting products that – along with other safety measures recommended by the CDC – helped create a cleaner and safer environment for players, referees, and staff working inside the NBA and WNBA campuses in Orlando and Bradenton, respectfully.
In addition, Clorox and the Jr. NBA developed a custom digital education series, teaching children and families how to properly follow the latest health and safety measures in accordance with best practices from the CDC.