May 4, 2011
SEATTLE - Two of Seattle�s best organizations � the WNBA champion Seattle Storm, and Blue Nile (NASDAQ: NILE), the world�s premier online jeweler � have come together to create the Storm�s 2010 championship ring. Designed by Blue Nile, the ring, named The Arena, symbolizes the close kinship between the Storm and the amazing fans who were vital to the team's record-setting 2010 season.
Storm All-Stars Sue Bird and Lauren Jackson were on hand Wednesday to unveil the stunning ring, which will be given to players in a special pregame ceremony on Storm Opening Day, June 4, 2011.
�The symbols of elite teams deserve to be created using the highest standards of craftsmanship,� said Seattle Storm President and Chief Executive Officer Karen Bryant. �With that in mind, we selected Blue Nile to create our 2010 championship ring. Our organizations profoundly respect one another due to shared values of hard work, commitment to fans and customers, dedication to excellence, and a love for Seattle.�
The championship ring, the leading online jeweler�s first ring crafted for a professional sports team, is made of luminous white gold and paved with exquisite Blue Nile diamonds. The arena portion of the ring presents the iconic Storm �S� surrounded by the 2010 championship year. One shank of the ring displays the WNBA logo and the recipient�s name. On the second shank are the WNBA championship trophy and the Storm�s historic, record-setting season, with 28 victories against only six losses.
�We�re honored to create this magnificent ring for the Seattle Storm, our hometown team and an organization we admire,� said Diane Irvine, Blue Nile Chief Executive Officer. �Much like the Storm, we strive for perfection with every piece of fine jewelry we create.�
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Press Conference GalleryThe presentation of championship rings will be one highlight of a very special Opening Day when the Storm hosts the Phoenix Mercury and the fan community comes together to celebrate the champions. Opening Day is presented by Blue Nile and during the game, Storm fans will learn how one person will win a championship ring of their own.
About the Seattle Storm
The 2010 WNBA champion Seattle Storm is one of six independently owned teams in the WNBA, the world�s preeminent women�s professional basketball league. Established in 2000, the Storm is committed to bringing outstanding professional basketball to a diverse and rapidly growing fan base. The team also plays an active role in promoting literacy, health and fitness, support for women and girls and youth basketball in local communities. More information is available at StormBasketball.com.
About Blue Nile, Inc.
Blue Nile, Inc. is the leading online retailer of diamonds and fine jewelry. The Company delivers the ultimate customer experience, providing consumers with a superior way to buy engagement rings, wedding rings and fine jewelry. Blue Nile offers in-depth educational materials and unique online tools that place consumers in control of the jewelry shopping process. The Company has some of the highest quality standards in the industry and offers thousands of independently certified diamonds and fine jewelry at prices significantly below traditional retail. Blue Nile can be found online at www.bluenile.com, www.bluenile.ca and www.bluenile.co.uk. Blue Nile's shares are traded on the Nasdaq Stock Market LLC under the symbol NILE.