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The partnership agreement involves a number of marketing elements including the incorporation of the Lennox logo into the Shock�s �it�s personal� logo and taglines; drops/logos in television, radio and print media; and a significant presence on www.detroitshock.com
In-arena, the Lennox logo will be incorporated into courtside signage, team bench chair-backs, PalaceVision features, signage and Shock Head Coach Bill Laimbeer�s press conference backdrop.
Lennox will also become heavily involved in the Shock�s Steps To Success; Be Fit, Be Smart, Be Yourself; and Breast Health Awareness community relations programs, while creating a number of PSAs to run in Shock owned media.
Financial terms of the agreement were not disclosed.
�Recognizing that signing a seasonal presenting sponsor in women�s sports is a unique and high-profile event, we took the search very seriously,� said Palace Sports & Entertainment Executive Vice President Dan Hauser. �Aligning ourselves with corporations that are the leaders in their industry and also possess core values that mirror our own, is of the utmost importance. When we enter into a partnership with a corporation, we do so knowing that they will be an integral part of everything that we do both internally and as members of the greater Detroit community. We found all that and more in Lennox.�
�Not only have the Detroit Shock come to represent the epitome of excellence on the court with the 2003 WNBA Championship trophy gracing their hallways,� said Lennox District Manager Jeff Morgan, �but they also represent a commitment to their neighboring communities as evidenced by their involvement in a number of league, team and local initiatives geared towards improving the lives of those less fortunate.
�The essence of the Shock promotional tagline � It�s Personal � fits in perfectly with our own corporate philosophy,� added Morgan, �as we at Lennox take pride in providing a personal level of service and comfort to all of our customers and embracing the communities in which we live. The winning attitude and effort the Shock put forth in all of their endeavors made Lennox�s decision to partner with Detroit an easy one, and we are looking forward to both a prosperous and productive season.�
About Lennox
Lennox is the leading provider of heating and cooling equipment that improves indoor comfort. Their product lines include air conditioners, furnaces, heat pumps, commercial heating and cooling systems, hearth products, and a variety of indoor air quality equipment. They operate dealer service centers in the United States and Canada that sell, install, maintain and service heating and cooling equipment for residential and light commercial applications, and Lennox�s products are used for cold storage applications, primarily to preserve food and other perishables, in supermarkets, convenience stores, restaurants, warehouses, and distribution centers.
Dan Hauser of Palace Sports & Entertainment and Jeff Morgan of Lennox are available for media interviews, and may be reached by contacting the Detroit Shock Public Relations Department.
Experience the Detroit Shock, �It�s Personal,� presented by Lennox on Friday, July 1 at 7:30 p.m. vs. the Sacramento Monarchs. The first 3,000 fans in attendance on Friday will receive a Bad Girls Poster, courtesy of Co-Op Services Credit Union. Shock season tickets are available by calling 248.377.0100 or by logging on to www.detroitshock.com.