ADIDAS INTRODUCES NEW WNBA UNIFORM SYSTEM WITH REVOLUTION 30 TECHNOLOGY AND TECHFIT BASE LAYER

Uniforms 30 percent lighter, dry twice as fast, and for first time ever players offered women�s basketball specific TECHFIT base layers

New Jerseys to be shown during the WNBA Draft presented by adidas
broadcast on ESPN airing April 11



PORTLAND, Ore./NEW YORK (April 7, 2011) � adidas today unveiled new WNBA uniforms with Revolution 30 technology and women�s basketball specific TECHFIT base layers. Designed and developed by adidas and using the same technology on NBA courts, the uniforms are 30 percent lighter and dry twice as fast as previous WNBA uniforms to help keep athletes cooler, drier and more comfortable on the court. �All 12 WNBA teams will wear the new uniforms beginning this season, which tips off on June 3. �

"As competitors we want every advantage we can to play our best on the court,� said 2008 WNBA Most Valuable Player Candace Parker of the Los Angeles Sparks. "Lighter uniforms that keep us cooler and drier on the court will keep us from getting too hot or uncomfortable so we can focus on our game and play even better.

The new uniforms, which are made from 60 percent recycled materials, feature adidas� Formotion technology which reduces seams, decreases friction between the garment and the player�s skin and optimizes the player�s natural movement through specially constructed material. adidas reduced uniform weight and increased player comfort by switching front and back numbers from heavier, dense materials to breathable mesh. �The new uniform absorbs moisture in less than three seconds as a result of adidas CLIMACOOL fabrics, which move heat and sweat away from the body through a combination of moisture management materials, ventilation channels and three dimensional garments, helping the uniform dry twice as fast.

�Our goal at adidas is to help make athletes lighter, faster and stronger, whether you�re playing in the WNBA Finals or a pick-up game with your friends,� said Lawrence Norman, adidas Vice President, Global Basketball. �The new WNBA uniforms with Revolution 30 technology incorporate the best in design and technology to create the most advanced basketball uniform system. As the official outfitter of the WNBA, we work closely with the league to constantly innovate and improve products to help the best basketball players in the world become one step quicker and jump one inch higher.� �

For the first time, WNBA players are offered women�s specific integrated and customizable uniform systems that include adidas TECHFIT padded and PowerWeb compression base layers and accessories, which help to improve endurance and protect athletes from injury while maintaining flexibility. �

�Our partnership with adidas has enabled us to provide our players with the best apparel and equipment to play the game. These new uniforms with Revolution 30 technology will ensure our players are competing with the most advanced uniform system available,� said Sal LaRocca, Executive Vice President, NBA Global Merchandising.


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adidas built upon testing, research and innovation from NBA Revolution 30 to develop WNBA uniforms with Revolution 30 technology. adidas tested the new uniforms extensively with The University of Tennessee leading up to the 2010-11 collegiate season to ensure the uniform system was updated with fabric, embellishments and body mapping to provide optimal performance for the female athlete. �The uniforms were worn by 11 adidas women�s basketball teams this season including The University of Tennessee, University of Notre Dame, UCLA and Texas A & M.



WNBA fan gear is available at WNBAStore.com and team retailers. Women�s specific adidas TECHFIT �basketball apparel will roll out at Eastbay.com beginning in May.

About_adidas
adidas has been providing innovative products for the world�s best athletes for more than 50 years, from past legends to today�s superstars, such as Dwight Howard, Derrick Rose, Candace Parker, Tim Duncan and Chauncey Billups. On April 11, 2006 adidas and the National Basketball Association signed an 11-year global merchandising partnership making the adidas brand the official uniform and apparel provider for the NBA, the Women�s National Basketball Association (WNBA) and the NBA Development League (D-League) beginning with the 2006-07 NBA season.

About the WNBA
The WNBA � which features 12 teams and is the most successful women�s professional team sports league in the world � is a unique global sports property combining competition, sportsmanship, and entertainment value with its status as an icon for social change, achievement, and diversity. Following a 2010 season that included a fourth consecutive year of attendance growth, surging WNBA Finals ratings, and strong increases in traffic to WNBA.com and WNBA Mobile sites, the league will tip off its historic 15th season on June 3.

Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on programs that promote a healthy lifestyle and positive body image, increase breast and women�s health awareness, support youth and family development, and focus on education. For more information on the WNBA, log on to
www.wnba.com.