Sparks Hire Vincent Malcolm as Team President
The Los Angeles Sparks have named Vincent Malcolm as the new President, the team announced today. He brings over 30 years of experience in the areas of media, marketing, corporate sponsorships, television and radio.
"It is an exciting day for the Sparks organization to be announcing the hiring of Vincent Malcolm," Sparks CEO Paula Madison said. "Vinnie's business acumen, as well as his knowledge of the city of Los Angeles will be vital in the growth of the Sparks."
Malcolm was previously the managing director of The Malcolm Group. Created in February 2008, The Malcolm Group (TMG) provides consultancy in all areas of media, marketing, corporate sponsorships, branding and business development. TMG has and or is currently working on projects for clients such as Lionsgate Films, USC Athletics, The Africa Channel, Free All Media.com and KDOC-TV among others. In addition, Malcolm and his wife Paula recently purchased and are the owner/operators of The Shave of Beverly Hills, a men's luxury brand.
"I am thrilled about this opportunity to join the Sparks and help take the organization to a new level," Malcolm said. "The Sparks are coming off of a successful 2012 season and I look forward to my role in ensuring the 2013 campaign is even better."
Prior to TMG, Malcolm was vice president/general manager of KTLA-TV (CW5), Los Angeles, from March 2004 to February 2008. He was responsible for all aspects of the station. Before that, he was station manager from 2002 to 2004, and was responsible for overseeing the sales, production, news, engineering and creative services departments, and for developing the station's strategic and operating plans.
From 1998 to 2002, Malcolm Served as general sales manager at KTLA, responsible for the station's sales and marketing functions, including local and national sales and research. He was the station's local sales manager from 1994 to 1998, after serving nine months as regional sales manager upon joining KTLA in 1994.
Prior to KTLA, Malcolm held account executive positions at KCAL-TV, Los Angeles, from 1990 to 1994; KIIS-FM, Los Angeles, from 1987 to 1990; and WYNY-FM, New York, from 1983 to 1985. He began his career as a media buyer at Grey Advertising in New York in 1980.
Born August 9, 1958, in Ocho Rios, Jamaica, Malcolm holds a bachelor's degree in marketing and advertising from Baruch College in New York. He serves on the board of directors for the Los Angeles Minority Advertising Training Program, The Los Angeles Urban League, Junior Achievement, and the California Broadcasters Association.