WNBA AND P&G ANNOUNCE PARTNERSHIP TO CELEBRATE AND INSPIRE GIRLS AND YOUNG WOMEN
The multi-brand partnership will come to life through the enhancement of P&G’s MBIB Imagine a Future program, which provides teen and young adult girls with tools and resources including scholarships and access to workshops as well as the newly released Imagine a Future documentary and downloadable discussion guide.
As part of this new partnership, through WNBA Cares, WNBA players, coaches, and legends will appear along with the participating P&G brands and the Imagine a Future program at league and team events during the 2013 season. At these events, WNBA players, coaches, and legends will engage in insightful and inspiring conversations with young black girls about inner and outer-beauty, self-esteem, and mentorship.
“Similar to P&G’s strong commitment for creating and fostering a rich and diverse workforce, supplier/vendor community and minority-owned partnerships, the WNBA has a rich history of breaking boundaries and creating opportunities for girls and women as the first and only professional organization dedicated to women’s basketball,” says Julie Eddleman, Director, North America Brand Operations, P&G. “It’s a ‘slam dunk’ for two like-minded organizations to partner on this type of endeavor that reaches and teaches girls and young women about the importance of self-love, self-esteem and the drive for success in life. P&G’s My Black is Beautiful campaign represents an ever-evolving community of like-minded women who proudly celebrate their blackness and embrace their beauty.”
“Procter & Gamble’s powerful ‘Imagine a Future’ program is a wonderful resource for millions of young black women, many of whom are loyal fans of our game,” said Laurel J. Richie, WNBA President. “With this new partnership, we look forward to bringing this initiative to our key markets during what is shaping up to be a very exciting and compelling season.”
Additionally as part of this partnership, the three P&G brands will be integrated throughout WNBA.com, courtside signage during nationally televised games, social media channels, and WNBA team partnerships. The Imagine a Future initiative will also be integrated into the 2013 WNBA Inspiring Women Award Luncheon on September 9 in New York City.
The WNBA, now in its 17th season and having just signed a new six-year contract with ESPN, continues to push the boundaries for women’s professional sports and is having a record-setting year. This year marked the first-ever primetime telecast of the WNBA Draft presented by State Farm, the most viewed WNBA game ever in NBA TV history between the Seattle Storm and San Antonio Silver Stars, and on the digital front, the league’s YouTube channel set a new record with 635,000 videos viewed during the opening week of the 2013 season.