The partnership agreement involves a number of marketing elements including the lock-up of the Meijer logo into the Shock’s logo and drops/logos in television, radio and print media.

Meijer will host eight Shock Days at selected locations throughout the state during the 2008 campaign. They will also sponsor a re-usable grocery bag giveaway during the Shock season as a way to help Shock fans protect the environment. Meijer will also be prominent on www.detroitshock.com.

In-arena, the Meijer logo will be incorporated into courtside signage, team bench chair-backs, PalaceVision features, signage and all Detroit Shock press conference and interview backdrops.

Meijer will also become heavily involved in the WNBA Fit community program through the Shock. The Fit program focuses on young women and encourages them to be successful by concentrating on being fit, being educated and having a healthy, positive self-esteem.

“All of us at Meijer are thrilled to partner with the Shock,” said Cathy Cooper, director of promotions and sponsorships for Meijer. “The Shock is a great organization, and our participation with the WNBA and the ‘Fit’ program is a wonderful connection to Meijer’s goal of providing healthy living initiatives for our customers.”

Financial terms of the agreement were not disclosed.

“Recognizing that signing a seasonal presenting sponsor in the WNBA is a unique and high-profile event, we took the search very seriously,” said Detroit Shock Chief Operating Officer Craig Turnbull. “Aligning ourselves with Meijer, a Michigan-based corporation that has an excellent reputation in the state, is a leader in their industry and possess the core values that mirror our own, made this partnership a natural. We anticipate Meijer will be an integral part of everything that we do, both internally and as members of the Detroit community and are looking forward to a great 2008 season.”

About Meijer
Meijer is a Grand Rapids, Michigan-based retailer that operates 181 supercenters throughout Michigan, Indiana, Illinois, Ohio and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer can be found at www.meijer.com.

The Detroit Shock
The Shock home opener is scheduled for Saturday, May 17 when they host the Houston Comets for a 3:30 p.m. matinee game. The month of August will feature a break in WNBA action for the 2008 Summer Olympic Games in Beijing. Detroit’s Katie Smith will represent the Shock and the United States in the Games. Opening ceremonies are scheduled for August 8th. The WNBA returns to action in late August. In September, the Shock host a re-match of the 2007 WNBA Finals with Phoenix on the 9th. Download the entire Shock schedule at www.detroitshock.com.

For more information regarding tickets for the 2008 Detroit Shock regular season or to become a Squad Member (ticket plan holder), please contact The Palace at (248) 377-0100 or log on to www.detroitshock.com.