Reeve Promoted To Director Of Player Personnel

Auburn Hills, MI – The Detroit Shock announced today that they have promoted Cheryl Reeve to director of player personnel in addition to her assistant coaching duties. Reeve will assist Shock Head Coach Bill Laimbeer in evaluating WNBA and international players as well as college draft prospects.

Reeve joined the Shock prior to the 2006 season as an assistant coach and helped lead the team to the 2006 WNBA Championship over the Sacramento Monarchs. In 2007, Detroit returned to the Finals again only to fall in a five-game series to the Phoenix Mercury

She got her start in the WNBA with the Charlotte Sting in 2001 when she joined Anne Donovan’s staff as an assistant. After posting an 8-24 record the year previous, Charlotte turned things around in Reeve’s first year by going 18-14 and advancing to the WNBA Finals. They followed in 2002, with another 18-14 mark and their second straight appearance in the postseason.

Following the 2002 campaign, Donovan left to become the head coach of the Seattle Storm, and Dan Hughes and the Cleveland Rockers hired Reeve away from Charlotte. The Rockers advanced to the playoffs that year, but in the offseason ownership decided to cease operation of the team making Reeve a coaching free agent. She rejoined the Sting staff for the 2004 and 2005 seasons.

Prior to joining the WNBA, Reeve served as head coach at Indiana State from 1995-1999. She improved the team’s record each season, and led the squad to its first postseason berth in 20 years following the 1998-1999 campaign. Reeve also spent five seasons as an assistant coach at George Washington. The Colonials posted five 20-win seasons, captured three Atlantic 10 Conference Championships and appeared in four NCAA tournaments during Reeve’s stint at GW.

As a player at La Salle, Reeve led the nationally-ranked Explorers to a 25-5 record in 1987-1988. She was named All-Metro Atlantic Conference and was an All-Big 5 selection as a senior. Reeve holds the school record for most games started (110) and ranks fourth on La Salle’s career assist leader board (420).

Reeve excelled athletically and academically at La Salle, graduating with a degree in computer science/management information systems. A Rhodes Scholar nominee, Reeve received both a MAAC Scholar-Athlete Post Graduate Award and a NCAA Post-Graduate Scholarship in 1988. She went on to earn her master’s degree in business administration from her alma mater while also serving two years as an assistant coach for the Explorers.