Push It to the Limit for Cystic Fibrosis

Troy, MI – How many steps does it take to make a difference in the lives of those with cystic fibrosis? Just one, but on August 23, 2009 you’ll have the chance to take on over 900 steps at the Palace of Auburn Hills for the Cystic Fibrosis (CF) Foundation’s Metropolitan Detroit Chapter’s first ever Climb to a Cure. This brand new stair climb, endurance challenge will be a day full of excitement at the home of the Detroit Pistons and Detroit Shock. There will be both competitive and non-competitive climb options, which will be followed by a delicious tailgate in the Palace parking lot. Registration is $40 per climber and individuals are encouraged to fundraise with the chance to earn great prizes including two tickets on American Airlines for the highest fundraiser over $2000. American Airlines is an outstanding corporate partner of the CF Foundation. All proceeds will go to support the mission of the CF Foundation. For this inaugural event CFF is partnering with The Palace of Auburn Hills, the Detroit Shock and B.D.’s Mongolian BBQ.

For more information or to register for this event go to http://Detroit.cff.org/climb09 or call the CFF at 248-269-8750 or email at scollins@cff.org or mkearney@cff.org.

CF is a genetic disease affecting tens of thousands of Americans. More than ten million Americans, or approximately one in 31 people, are unknowing carriers of the defective CF gene. This gene leads to chronic and life-threatening lung-infections and impaired digestion. When the CF Foundation was created in 1955, few children lived to attend elementary school. The Cystic Fibrosis Foundation is one of the most efficient voluntary health organizations of its kind and has been recognized by such magazines as Forbes and SmartMoney for its innovative approach to curing a disease. In 2005, only 10.5 cents on the dollar was spent on fund-raising and administrative costs. This translates into nearly 90 cents of every dollar raised being invested in cystic fibrosis (CF) research, education, and care programs.

Today, because of research and care supported by the CF Foundation with money raised through donations from individuals, corporations and foundations, the median age of survival for a person with CF is in the early to mid 30’s. By partnering with the CF Foundation, you are investing in the lives of those with CF. Working together; we can give the children and adults with CF the quality of life and the future that they deserve.

Contact Shock Sales and Marketing Director Carley Knox at cknox@palacenet.com or 248-377-8614 to purchase special fundraising tickets, where partial proceeds benefit CF. Regularly priced $38 tickets for the Aug. 23 game will be reduced to $25 and $26 tickets will be reduced to $15 through this special offer.

About the Cystic Fibrosis Foundation
The mission of the Cystic Fibrosis Foundation is to assure the development of the means to cure and control cystic fibrosis and to improve the quality of life for those with the disease. For more information on cystic fibrosis, call (800) FIGHT CF or visit www.cff.org.