WNBA Launches WNBA Summer Hoops Marketing Campaign Celebrating Summer and Basketball with Fans Nationwide
– League Invites Fans to Take Part in “Operation Orange” During WNBA Tip-Off presented by Boost Mobile –
NEW YORK, N.Y. (May 8, 2014) – Summer and the WNBA season can’t get here soon enough. Through a new multifaceted and comprehensive marketing campaign, the WNBA will debut WNBA Summer Hoops, a program designed to unify league and team initiatives and strengthen the connection between the joy of summertime and the joy of basketball.
“Summer is when we live life the way it is supposed to be lived. Being active, getting out in the community and enjoying sporting events,” said WNBA President Laurel J. Richie. “It is also the time when the world’s most athletically gifted and fiercely competitive women’s basketball players take to the court. WNBA Summer Hoops will be a vehicle through which our teams, fans, and partners come together to celebrate everything we love about the season and our game.”
WNBA Summer Hoops tips off with the signature WNBA Cares Week beginning May 9. WNBA teams will incorporate WNBA Summer Hoops and outdoor activities into their events, showcasing their commitment to the communities in which they live, learn and play, and building excitement for the summer season. As part of WNBA Summer Hoops, Operation Orange will launch in multiple WNBA markets. Teams will “take over” outdoor basketball courts in public areas during WNBA Tip-Off presented by Boost Mobile between May 16 and May 26. The “takeovers” will include transforming courts into everything orange including the nets, and stenciling courts and surrounding pavement with the WNBA logo. All participants including team members, local personalities, group leaders, youth organizations and fans of all ages will participate in the cleanup using orange work gloves and orange garbage bags. Fans will also be encouraged to find the orange nets in their neighborhoods and upload photos to social media and WNBA.com with the opportunity to win WNBA prizes.
WNBA Summer Hoops will also tap into summer holidays such as celebrating WNBA Dads & Daughters around Father’s Day in June, honoring military members around Memorial Day as well as the Fourth of July with WNBA Hoops For Troops. In addition, the WNBA encourages fans to turn the summer solstice on June 21 into a celebration by enjoying the longest day of basketball. Fans all over the world will have an opportunity to upload photos and videos to show how they plan to celebrate the longest day of summer with the game of basketball. More information on these specific initiatives and team activations will be announced at a later time.
Set to tip off and begin running this weekend during the second-round games of the 2014 NBA Playoffs as well as on NBA TV, the new WNBA spot, WNBA Summer Hoops (WATCH HERE) welcomes fans to basketball's summer season. It will continue to air throughout the season during WNBA games and on NBA TV. In addition, the WNBA Summer Hoops graphic elements, including a new icon and hashtag (#summerhoops), will be used in promos and videos for broadcast, social media and in-arena throughout 2014. Extensive coverage of the campaign will also be provided on WNBA.com and team websites.
A schedule of select activities is listed below:
|Atlanta||The Dream has an active schedule of community events throughout the month of May. Highlighting the activities will be a Dream Fit Clinic with the entire organization for over 1,500 youth at the Georgia Dome on May 13, and the initial Take the Show on the Road open practice in College Park, Ga., on May 10.|
|Chicago||The Sky partnered with City Year Chicago to bring new life to James Monroe Elementary School and the Logan Square Community. Players, coaches and staff members helped build picnic benches, plant trees and paint a basketball court on the school's outdoor playground. Leading up to the season, the Sky will use stencils to chalk the WNBA logowoman on the streets of Chicago as part of a campaign to build excitement and spread the joy of summertime in the city. Fans will be encouraged to find logowoman displayed on sidewalks, bike paths, and street corners throughout Chicago and post pictures posing with the chalked logo on social media.|
|Connecticut||In celebration of the summertime and the joy of basketball, the Sun on May 13 will be “Painting The Town Orange,” by supplying new nets for the 12 outdoor recreational courts in New London. Additionally, for the third straight year, Sun players, coaches and front office staff will visit the New London Community Meal Center, and serve meals donated by Mohegan Sun. The Sun will also conduct a food drive for those in need by collecting non-perishable items during an exhibition game on May 4, and the regular-season home opener on May 16.|
|Indiana||As part of its annual Fever Cares Tip-off Event, Fever players and coaches will take part in the refurbishment of Pacers/Fever Court Garfield Park in Indianapolis. In addition to the court refurbishment, the group will also take part in revitalization projects around the park, host reading timeouts and conduct a fitness clinic for youth.|
|Los Angeles||In celebration of summer, the Sparks will host a barbeque for local youth groups as its fan fest outside of Staples Center prior to the team’s preseason game on Saturday, May 10. Following the BBQ, the groups will attend the preseason game.|
|Minnesota||The 2013 WNBA champions will participate in a series of WNBA Cares events throughout the month of May, including teaming up with Minneapolis Parks to help clean up a local community park and conducting a reading timeout at a local Twin Cities school. Additionally, the team will host its annual Tip-A-Lynx event for season-ticket members and fans.|
|New York||The Liberty will host a basketball clinic for children from a Garden of Dreams Foundation partner organization at the team’s training facility in Tarrytown. Setting the stage for a healthy summer and players and coaches will instruct the children in various basketball-related drills and emphasize the importance of leading an active lifestyle, setting goals and practicing teamwork.|
|San Antonio||The Stars will unveil a newly renovated gymnasium at the Young Women’s Leadership Academy, which has been supported by the Stars, H-E-B, and Silver & Black Give Back. In addition to the unveiling, the Stars will host a fitness clinic for students from the school.|
|Phoenix||The two-time WNBA champion Phoenix Mercury will participate in a court cleanup at a local Title 1 elementary school. As part of the cleanup, Mercury players and personnel, along with fans and students, will pick up trash around the school’s three outside basketball courts and hang up orange basketball nets on each hoop. In addition, the Mercury will leave a “lasting impression” on the courts by autographing stencils of the WNBA and Phoenix Mercury logos.|
|Seattle||The Seattle Storm is planning a free Group Health youth basketball clinic to be held prior to the team’s Fan Fest at Green Lake Park. Kids ages 6-16 are welcome to participate. In addition, the team will be cleaning courts and adding new basketball nets at parks throughout the city of Seattle to gear up for a summer of outdoor fun.|
|Tulsa||The Shock players, coaches, trainers and staff will volunteer at the YWCA’s Girls On The Run 5K race event Girls on the Run is a 10-week mentor/fitness after-school program for young girls. Its curriculum inspires girls to define their lives on their own terms with a mission of inspiring them to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running and the outdoors. The Shock will be helping the girls stretch before the race, work water and cheer stations, and perform a light clean up following the conclusion of the race.|
|Washington||The Mystics will visit Capital Area Food Bank to prepare more than 2,000 bags of healthy, kid-friendly groceries for children in the D.C. area. Additionally, Mystics players will be onsite to discuss how reading can be fun and share insights on their favorite authors at a Reading Timeout at Bright Beginnings for children ages 3 to 6 years old.|
About the WNBA
The WNBA – which features 12 teams and is the most successful women’s professional team sports league in the world – is a unique global sports property combining competition, sportsmanship, and entertainment value with its status as an icon for social change, achievement, and diversity. The league, which counts Boost Mobile as its leaguewide marquee partner, will tip off its 18th season on May 16, 2014.
Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on programs that promote a healthy lifestyle and positive body image, increase breast and women’s health awareness, support youth and family development, and focus on education. For more information on the WNBA, log on to www.wnba.com.