L.A. Sparks and Farmers Insurance Group Enter a Multi-Year Marquee Partnership

The marquee partnership includes the first branded jersey in team history.
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LOS ANGELES, June 5, 2009 – The Los Angeles Sparks and Farmers Insurance Group of Companies® today announced a landmark, multi-year marketing partnership that includes a branded jersey sponsorship with one of the most successful teams in WNBA history.

The Farmers Insurance branded jersey will be worn by the players for the first time at the Sparks opener, June 6, when they meet the defending WNBA Champion Detroit Shock in a nationally televised game on ABC beginning at 11:30 PDT.

As part of this innovative alliance, the Farmers Insurance name and logo will appear on the front of the Sparks jerseys and will have considerable visibility in the STAPLES Center during home games. Los Angeles will be only the second WNBA team to finalize such an agreement following the WNBA’s decision this off-season to make this unique opportunity available for its teams and sponsors.

"We are very excited to be on the cutting edge of this type of sponsorship with a major sports franchise in a major market. What made it even more attractive is that the Sparks reach a primary demographic in our marketing strategy – the women's market – not only in L.A., but throughout our operating territory,” stated Farmers Insurance Executive Vice President and Chief Marketing Officer Kevin Kelso.

"In recognition of a growing women's market and internal initiatives to target this market, this is a perfect arrangement for us to be associated with a quality franchise," added Farmers Insurance Vice President of Strategic Marketing Faye McClure.

In addition to player jersey rights, the partnership includes on court apparel, in-arena signage, media, and related community activities. In addition, Farmers Insurance will be involved with Sparks in Motion, a new initiative with the goal of fighting childhood obesity, and Inspiring Women, a platform developed league-wide to celebrate the achievements of women in all walks of life.

"We are honored to be partnering with a company the caliber of Farmers Insurance, which for the last 81 years has been working to improve the lives of families and communities in Southern California and across the country," said Sparks President Kristin Bernert.

"We are pleased that the appeal and value of the WNBA will be utilized to its fullest behind this new partnership between the Sparks and Farmers Insurance," said WNBA President Donna Orender. "Strong brands continue to be attracted to the league, not only for its elite athletes, outstanding entertainment, and high level of play, but also for its authentic connection to communities, families, and women."

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