Salkin brings more than 12 years of sports public relations experience to his position with the WNBA. He has spent the majority of his career with the National Football League (NFL), serving as Director of Media Relations for the NY Giants and, most recently, Director of Football Communications for the Atlanta Falcons. Salkin also assisted in the coordination of media operations for numerous NFC Championship and NFL Super Bowl games.
“Aaron has a keen understanding of sports media and a proven track record of success,” said Robustelli. “We are confident that Aaron not only shares our league’s vision, but that he will be instrumental in helping us continue to move the WNBA forward.”
In 2004, for the sixth consecutive season, more than 2 million fans attended WNBA games. Also in 2004, three consecutive WNBA Finals sellout crowds (a league record) witnessed the Seattle Storm defeat the Connecticut Sun to capture its first WNBA Championship.
The WNBA will tip off its ninth season Saturday, May 21, 2005 with a full slate of exciting match-ups, including ABC’s broadcast of the defending WNBA champion Seattle Storm against reigning MVP Lisa Leslie and the Los Angeles Sparks at Key Arena beginning at 4 p.m. EDT. Opening day will also pit the 2004 WNBA runner-up Connecticut Sun vs. the Detroit Shock at the Palace of Auburn Hills, the Houston Comets vs. the San Antonio Silver Stars at the SBC Center, the Phoenix Mercury against the Sacramento Monarchs at America West Arena and the Charlotte Sting hosting the Washington Mystics at the Charlotte Coliseum.