WNBA Postseason on ESPN2 Delivers Double-Digit Increases Across the Board

This year’s coverage of the 2009 WNBA postseason (Eastern and Western Conference Semifinals and Finals, WNBA Finals) on ESPN2 (13 telecasts) delivered double-digit increases in viewership, households and in key male and female demos vs. 2008. The postseason concluded Friday, Oct. 9, with a decisive Game 5 WNBA Finals matchup, in which the Phoenix Mercury captured its second WNBA title, defeating the Indiana Fever, 94-86. The postseason earned a 0.4 rating, up 100 percent compared to last year (0.2), with a 54 percent increase in household impressions (352,000 vs. 229,000). There was also a 100 percent increase in viewership for P2+ (0.2 vs. 0.1), delivering 435,000 viewers, up 54 percent from last year (282,000).

In addition, the WNBA postseason on ESPN2 saw increases in key demographics, including men 18-49 (+49%) and men 25-54 (+39%). WNBA postseason viewing among women also saw significant growth. Female viewers between the ages of 18-49 and 25-54 were up 73 percent and 51 percent, respectively.

Moreover, the five-game WNBA Finals series averaged 548,000 viewers (P2+), up 73 percent vs. last season (316,000). The series averaged 434,000 households, up 68 percent, and delivered a 33 percent ratings increase (0.4) from last year (0.3).

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Video

Sky vs. Shock

Odyssey Sims scores 24 points to lead the Shock to a win over the Sky, 79-69.

Lynx vs. Sun

Maya Moore scores 17 points to help the Lynx beat the Sun, 76-65.

Dream vs. Mystics

Ivory Latta scores 21 points and Kara Lawson adds14 as the surging Mystics beat the Dream, 77-67.

Liberty vs. Mercury

Diana Taurasi records 15 points and 10 assists, Britney Griner adds 18 points as the Mercury roll to their 15th straight win.

Taurasi's Double-double

Diana Taurasi records a double-double with 15 points and 10 assists to lead the Mercury over the Liberty.