WNBA Postseason on ESPN2 Delivers Double-Digit Increases Across the Board

This year’s coverage of the 2009 WNBA postseason (Eastern and Western Conference Semifinals and Finals, WNBA Finals) on ESPN2 (13 telecasts) delivered double-digit increases in viewership, households and in key male and female demos vs. 2008. The postseason concluded Friday, Oct. 9, with a decisive Game 5 WNBA Finals matchup, in which the Phoenix Mercury captured its second WNBA title, defeating the Indiana Fever, 94-86. The postseason earned a 0.4 rating, up 100 percent compared to last year (0.2), with a 54 percent increase in household impressions (352,000 vs. 229,000). There was also a 100 percent increase in viewership for P2+ (0.2 vs. 0.1), delivering 435,000 viewers, up 54 percent from last year (282,000).

In addition, the WNBA postseason on ESPN2 saw increases in key demographics, including men 18-49 (+49%) and men 25-54 (+39%). WNBA postseason viewing among women also saw significant growth. Female viewers between the ages of 18-49 and 25-54 were up 73 percent and 51 percent, respectively.

Moreover, the five-game WNBA Finals series averaged 548,000 viewers (P2+), up 73 percent vs. last season (316,000). The series averaged 434,000 households, up 68 percent, and delivered a 33 percent ratings increase (0.4) from last year (0.3).

More »

Video

Charles' Double-Double

Tina Charles goes off for a monster double-double with 31 points and 16 rebounds to lead the Liberty over the Sparks.

Liberty vs. Sparks

Tina Charles records 31 points and 16 rebounds, adds 16 points as the Liberty defeat the Sparks.

Robinson's Game-winner

All Star Point Guard Danielle Robinson stepped up for the Stars and put in the go ahead layup to win the game!

Sun vs. Mystics

Ivory Latta scores 23 points and dishes out six assists to lift the Mystics past the Sun.

Odyssey Sims Career-High

Odyssey Sims goes for a career-high 39 points in the Shocks game versus the Stars.