WNBA Postseason on ESPN2 Delivers Double-Digit Increases Across the Board

This year’s coverage of the 2009 WNBA postseason (Eastern and Western Conference Semifinals and Finals, WNBA Finals) on ESPN2 (13 telecasts) delivered double-digit increases in viewership, households and in key male and female demos vs. 2008. The postseason concluded Friday, Oct. 9, with a decisive Game 5 WNBA Finals matchup, in which the Phoenix Mercury captured its second WNBA title, defeating the Indiana Fever, 94-86. The postseason earned a 0.4 rating, up 100 percent compared to last year (0.2), with a 54 percent increase in household impressions (352,000 vs. 229,000). There was also a 100 percent increase in viewership for P2+ (0.2 vs. 0.1), delivering 435,000 viewers, up 54 percent from last year (282,000).

In addition, the WNBA postseason on ESPN2 saw increases in key demographics, including men 18-49 (+49%) and men 25-54 (+39%). WNBA postseason viewing among women also saw significant growth. Female viewers between the ages of 18-49 and 25-54 were up 73 percent and 51 percent, respectively.

Moreover, the five-game WNBA Finals series averaged 548,000 viewers (P2+), up 73 percent vs. last season (316,000). The series averaged 434,000 households, up 68 percent, and delivered a 33 percent ratings increase (0.4) from last year (0.3).

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Video

Postgame: Chicago Sky

Sky head coach Pokey Chatman and Sylvia Fowles talk postgame following Chicago's double overtime win over the Fever.

Fever vs. Sky - Game 2

Sylvia Fowles scores 27 points and the Chicago Sky beat the Indiana Fever 86-84 in two overtimes to even the best-of-three Eastern Conference finals on Monday.

Postgame: Indiana Fever

Fever head coach Lin Dunn and Tamika Catchings talk postgame after Indiana falls to the Chicago Sky in Game 2 in double overtime.

Catchings in the Clutch

Tamika Catchings nails the clutch jumper to put the Fever up by two late in regulation.

Young Forces OT

Tamera Young makes the offensive rebound and puts it up and in to send the game into overtime.