--adidas' New Design Enhances Recognition
of World's Greatest Female Basketball Players--
--Limited Edition WNBA ProCut Jerseys Available
on WNBAStore.com until May 19--
adidas has designed new jerseys for
the 2007 WNBA season with player input. NBAE Images
NEW YORK - May 1, 2007 - The WNBA launched new uniforms that have been
redesigned for a more unique on-court look and to enhance the growing appeal
and recognition of the WNBA and its players. The new style is combined with
the existing high-performance fabric technology from adidas creating a women's
basketball uniform that looks and performs better than any other. The WNBA will
begin wearing the new uniforms on May 2 when the 2007 WNBA preseason begins,
marking the first season with adidas as the official outfitter of the WNBA.
The redesign of the uniforms was a collaborative effort between adidas, the
WNBA, and WNBA teams and players. The biggest change was made to the side of
the uniform which has a dramatic pattern design formed from core elements of
each team's logo. The pattern is tribal in nature and was designed with direction
from the teams to create a distinct look for the WNBA.
For a limited time, fans also will have the opportunity to purchase Limited
Edition WNBA ProCut Jerseys, the same jerseys their favorite WNBA players wear
on court. Beginning today through May 19, the start of the 2007 WNBA season,
Limited Edition WNBA ProCut Jerseys will be available on WNBAStore.com. One
player's jersey from each WNBA team will be made available in a limited edition,
1 of 11, representing the 11th season of the WNBA. The Limited Edition WNBA
ProCut Jerseys will retail for $300.
The new uniforms have a more refined silhouette due to a smaller shoulder width
and the new racer back jersey design. The jerseys will now be tucked into the
player's shorts marking the first time since the 2002 WNBA season that the jerseys
will be tucked in. The uniforms are constructed with a flat-back mesh fabrication
and adidas' ClimaLite fabric technology that works to regulate the athlete's
body temperature by conducting heat and sweat away from the body.
"As we move into the second decade of WNBA basketball, we have partnered
with adidas to develop the uniforms that will position our league and our players
at the forefront of performance, style and image in women's sports," said
WNBA President Donna Orender. "The redesign of our uniforms creates an
identifiable, stylish and functional look on the court while remaining true
to the game."
Liberty rookies Tiffany Jackson and
Jessica Davenport don the new uniforms during Media Day. Ray Amati/NBAE/Getty Images
New design elements on the front of the jersey include a signature Y-shaped
neckline with a patch insert. The back of the jersey now includes the player's
name below the player's number and v-shaped piping below the name. The shorts
have a side vent opening, the team's nickname on the back of the road shorts
and the team's city name on the back of the home shorts. The secondary logo
appears on the left leg of the shorts.
"These uniforms are a fusion of fashion and performance," said Orender.
"Players will be able to perform at their best and feel good inside and
New WNBA replica uniforms will be available beginning today on WNBAStore.com.
WNBA team retailers will have the new uniforms available beginning with the
first preseason home game. New WNBA uniforms will be available at the NBA Store
on Fifth Avenue on May 25.
About the WNBA
The WNBA will tip off its second decade of play in 2007 and will feature a record
number of national telecasts. Comprehensive coverage of the WNBA regular season
will include 91 national telecasts on ABC, ESPN2 and NBA TV. The season will
begin on May 19 when the defending champion Detroit Shock host the Sacramento
Monarchs in a rematch of last year's WNBA Finals. The WNBA All-Star Game will
be played at Verizon Center in Washington, D.C. on July 15 at 3:30 pm ET with
live coverage on ABC. In 2006, the WNBA concluded its historic tenth season
with an action-packed WNBA Playoffs. The 2006 WNBA Finals capped a playoff run
in which the WNBA saw significant increases in attendance and viewership. The
Finals, which aired live on ESPN2, saw the Detroit Shock top the Sacramento
Monarchs in the first WNBA Finals match up ever to go to a fifth and deciding