McDonald’s® Signs New Marketing Partnership With the WNBA
- McDonald’s Logo First to Appear
on WNBA Jersey in
Regular Season as Presenting Partner of WNBA Tip-Off 2008 -
NEW YORK, May 13, 2008 – The Women’s National Basketball Association (WNBA) and McDonald’s today announced a new marketing partnership that will make McDonald’s the presenting partner of “WNBA Tip-Off 2008 presented by McDonald’s.”
As part of McDonald’s presenting partnership of WNBA Tip-Off 2008, the McDonald’s logo will appear on the front of all player jerseys during WNBA Tip-Off games, marking the first time a logo other than the uniform manufacturer will appear on the WNBA uniform during the regular season. WNBA Tip-Off 2008 games include each WNBA teams’ home opener as well as nationally televised games on ABC (May 17 and 24) and ESPN2 (May 20).
McDonald's will use its new WNBA relationship to promote the launch of the new Southern Style Chicken Biscuit and Sandwich with 50 WNBA player appearances in 10 WNBA markets as part of its national sampling event on Thursday, May 15. Players will assist in distributing sandwiches, interacting with customers, signing autographs and taking pictures with fans.
Also during WNBA Tip-Off 2008 presented by McDonald’s, McDonald’s will display its logo on the court, on poll pads and on team chair-backs. McDonald’s will also promote its brand through courtside signage, in-game advertisements and a variety of in-game promotions, along with prominent exposure on WNBA.com and NBA.com during the promotion.
“The 2008 WNBA season promises to be one of the most competitive campaigns in league history, and we are so pleased that McDonald’s has chosen to align with the WNBA as the presenting sponsor of WNBA Tip-Off 2008,” said WNBA President Donna Orender. "In using WNBA jerseys as a unique marketing tool to support McDonald’s product launch, the WNBA and its players will display, en force, the dynamic integration capabilities we bring to a partnership.”
“McDonald's sponsorship of WNBA Tip-Off 2008 is a natural fit for our brand,” said Neil Golden, Chief Marketing Officer, McDonald's USA. “With the launch of our new Southern Style Chicken Biscuit and Sandwich, and a partnership with one of the premier women’s sports leagues in the country, we'll deliver quality, great taste and fast breaks for McDonald's customers and WNBA fans everywhere to enjoy.”
McDonald’s will continue to be active throughout the 2008 WNBA season, including showing advertisements on national game broadcasts and supporting a daily video highlights feature on WNBA.com. McDonald’s will also season-long presence on the site.
About the WNBA
Comprised of 14 teams and entering its 12th season, the WNBA is the longest-running and most successful women’s professional team sports league in America. The 2008 season tips off May 17 with ESPN2 again providing appointment viewing in the form of its “WNBA Tuesdays” telecasts. Combined coverage on ABC and ESPN2 will include 21 national telecasts, while NBA TV, the league’s 24-hour television network, will offer 70 regular-season contests.
The WNBA is deeply committed to WNBA CARES programs that improve the quality of life for all people, with a special emphasis on promoting health and fitness, breast health awareness, reading and youth basketball programs. For more information on the WNBA, log on to www.wnba.com.
McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 13,700 U.S. restaurants are independently owned and operated by local franchisees. For more information about McDonald's visit www.mcdonalds.com