WNBA & My Black is Beautiful Launch the WNBA Dads & Daughters Changing the Conversation Initiative to Celebrate the Role Fathers Play in Developing the Confidence of Young Girls
NEW YORK, June 10, 2014 – The WNBA and My Black is Beautiful (MBIB) will come together to celebrate the impact fathers have in shaping how their daughters view themselves with the WNBA Dads & Daughters Changing the Conversation initiative. The program will launch on June 10 and will include a four-market panel and beauty discussion event series featuring WNBA talent, 75 girls and their dads. The initiative will also include a special Dads and Daughters game on ESPN2 on Father’s Day, June 15, when the Phoenix Mercury takes on the defending champion Minnesota Lynx.
“In celebration of basketball’s summer season, we are proud to partner with My Black is Beautiful to grow and encourage relationships between fathers and daughters,” said WNBA President Laurel J. Richie. “In addition to experiencing the game’s top talent, this initiative provides a terrific platform for fathers to continue to nurture the championship spirit in their daughters.”
“We know it takes a village to help girls feel confident and dads play a key role in helping them establish their self-esteem from a young age,” said Grace Janes, My Black is Beautiful Brand Manager. “My Black is Beautiful is proud to partner with the WNBA to celebrate the positive men in our community and imagine a future where men join in the conversation to ensure girls and women believe their Black is Beautiful.”
The WNBA Dads & Daughters Changing the Conversation initiative will tip off its four-market pregame panel and beauty discussion event series in Chicago on June 10. The event will be attended by 75 young ladies and their dads from local community groups. The attendees will view the Imagine A Future documentary, a MBIB tool designed to spark an in-depth conversation on beauty and self-esteem. The screening will be followed by a conversation led by WNBA talent and their daughters. The girls and their dads will also attend a WNBA game following the event.
Additional WNBA Dads & Daughters Changing the Conversation pregame panel and beauty discussion event series will take place in Atlanta on June 13, Los Angeles on June 19 and New York City on June 22. WNBA legend Tamika Williams will host the speaker series.
As part of the program, the WNBA will also be creating a custom vignette series to highlight the relationships between influential players and their male role models. Candace Parker, Nneka Ogwumike, Chiney Ogwumike and their fathers will be featured in the vignettes. The content will be leveraged on WNBA- and MBIB-owned properties and social media channels to engage African-American women and girls and their fathers to change the conversation on beauty, and offer inspiration to be their best self.