CORPORATE PARTNERSHIPS 101
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Over 4,600 season ticket holders
1,700 new season ticket holders
WNBA attendance leader
A new Event Level Club
New female-focused website, HoopsNHeels.com
The Mystics Youth Summer League (More than 500 participants)
Moved from last to third in WNBA website traffic
13 new corporate partners
The DC Chamber of Commerce 2009 Emerging Business of the Year
| Female |
72% |
| Male |
28% |
| HHI |
$112,843 |
| College Educated |
61% |
| Professional |
67% |
GAME DAY PARTNERSHIP
Breast Health Awareness
Go Green
MEDIA
TV (:30 in local broadcast)
Audio Streaming
Digital Media
-- Mystics Messenger (E-newsletter)
-- WashingtonMystics.com (Homepage Features: Fan Poll, Player Profiles, Calendar, Team Leaders, Around the Mystics Nation & Banner Ads)
-- Mystics Daily (newspaper to be handed out on day of game at entrance)
IN-GAME PRESENCE
Signage
Blimp
In-Game Promotions
Mystics Daily (newspaper to be handed out on day of game at entrance)
Promotional Giveaway
PARTNERSHIPS
Marquee
Presenting
Title Sponsorship
-- Women 2 Women
-- Small Business
COMMUNITY RELATIONS PLATFORM
School Day
Nothing But Nets
American Heart Association
Read to Achieve
STEP 1: ASSESSMENT
STEP 2: ALIGNMENT
STEP 3: DESIGN
STEP 4: ACTIVATION
STEP 5: MEASUREMENT & FULFILLMENT
Mystics Raise $39,375 for Sibley Memorial Hospital (9/1/2009)
Most Valuable Kids to Benefit from Partnership with Amtrak (8/14/2009)
D.C. Lottery and Washington Mystics Host Professional Clinic for Women Reentering the Workforce (7/23/2009)
WNBA Cares: Fast Break To Reading with Alana Beard (7/16/2009)
"Lunch With Lindsay" - Marissa Coleman (Clip #2) (7/11/2009)
Pepco and Mystics Set to Host Go Green Night (7/8/2009)
ExxonMobil and Mystics Establish Partnership (4/21/2009)
CareFirst BlueCross BlueShield and Mystics to Continue Partnership (4/14/2009)
Mystics Doing Fine Despite Recession (4/9/2009)
"As we prepare for the new Sibley, we are delighted to once again partner with the Mystics as they head into their new season!"
Audry K. Carter, President, Sibley Memorial Hospital Foundation
'It is very important at GEICO for us to connect with organizations who provide leadership and commitment to local communities. GEICO’s national headquarters is located in metropolitan Washington, DC, in Chevy Chase, and it shares with the Mystics organization and its leader Sheila Johnson, who is known for her record, a desire to provide support for local social welfare agencies, youth organizations and business and civic associations. When two organizations that happen to have the goals of community outreach and support, can also advance their distinct business objectives…that is a good relationship, one which we at GEICO hope to perfect over time."
Rynthia M. Rost, VP Public Affairs, GEICO
"Not only are we fans of our hometown Washington Mystics, we are proud of the time and attention they give to our community in the National Capital Area. We hope that three-point shots are falling for the team and that their season is a successful one."
Maria Harris Tildon, CareFirst Senior Vice President of Public Policy and Community Affairs
"I have to say that I am in awe of the way that Sheila Johnson and the rest of the Mystics organization has turned the Mystics team, into a venue that really speaks out for women health, confidence, and pride, as well as providing a great place for fantastic basketball. I have never witnessed such behavior in professional sports, and I have spent many an hour as a fan in all fields of professional sports.I can only hope that others in professional sports will develop as much foresight and humanitarianism. I am very proud to be associated with the Mystics, and have learned a great deal in a short time about this great organization."
Peg Smith, Co-Founder of Cowgirl Creamery
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