Lynx Pair With Medica For 2012 Playoffs




The Minnesota Lynx today announced that for the second consecutive season, Medica will be the presenting sponsor of the 2012 Lynx playoffs. Through the partnership, Medica’s logo will be incorporated into all collateral surrounding the team’s playoff run, including: in-arena and external signage, team marketing videos, social media mentions and in-game promotions.

Additionally, the partnership makes Medica the presenting sponsor of all Lynx Playoff radio broadcasts on the BOB FM Network of stations. The partnership includes two 60-second commercials during each Lynx Radio broadcast during the postseason, as well as the “Medica Solo Player of the Game” for the game’s top performer. Lynx play-by-play announcer Alan Horton will include a live read promoting the Medica Solo plan.

“We’re thrilled to be partnering with Medica again for the upcoming playoffs,” said Timberwolves and Lynx President Chris Wright. “Medica is a tremendous, Minnesota based organization whose core values align with those of the Lynx organization, which makes it a perfect fit. We look forward to continuing to grow our relationship through this upcoming playoff run and into the future.”

Medica will also be fully integrated into LynxBasketball.com during the team’s upcoming playoffs run, including being the presenting sponsor of an online feature, sponsor of playoff emails sent to team distribution lists and full banner integration into the header on LynxBasketball.com throughout the playoffs.

"Medica is again (this year) a proud sponsor of the Minnesota Lynx’s incredible regular season as well as their upcoming playoff run,” said Dannette Coleman, Medica vice president for individual and family business. "Medica and the Lynx have established a strong partnership based on shared Minnesota values that focus on doing our best work, on behalf of our members and fans respectively, each and every day.”

After winning the 2011 WNBA Championship, Minnesota is having another record setting year on their Road to Repeat. The Lynx are a WNBA-best 24-4 this season, already clinching the top overall seed throughout the Western Conference playoffs.

Single-game playoff tickets for the Western Conference Semifinals, as well as playoff strips, which include tickets to all potential playoff games, are available on-sale now. Tickets for the playoffs can be purchased now by calling the Lynx Front Office at 612-673-8400, visiting LynxBasketball.com, or by visiting the Target Center Box Office. Tickets can also be purchased at all Ticketmaster outlets, or by calling Ticketmaster at 1-877-WNBA-TIX (962-2849).

About Medica

Medica is a health services company headquartered in Minneapolis and active in the Upper Midwest. With approximately 1.5 million members, the non-profit company provides health care coverage in the employer, individual, Medicaid, Medicare and Medicare Part D markets in Minnesota and a growing number of counties in North Dakota, South Dakota and Wisconsin. Medica also offers national network coverage to employers who also have employees outside the Medica regional network.

Medica has the highest accreditation status, Excellent, from the National Committee for Quality Assurance (NCQA®) for its Minnesota Medicaid HMO plans and commercial health plans in Minnesota and North Dakota. Medica’s vision is to become the community’s health plan of choice, trusted for its integrity, respected for its service, and admired for its commitment to innovation and efficiency.

Connect with Medica on Twitter @Medica4Me and Facebook at www.facebook.com/Medica4Me.


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