Raising Our Game: MSG.com To Feature Online Streaming For Liberty’s 2008 Season

Las Vegas, NV, April 14 – At the NAB Show today MSG Interactive, which includes the online, digital and wireless presence for all Madison Square Garden, L.P. properties, announced the adoption of Microsoft Silverlight and Live Services technology for the broadband player on its hub site www.MSG.com. MSG Interactive will begin to showcase the capabilities of its new comprehensive broadband player next month with the beginning of the WNBA New York Liberty 2008 season.

For the first time ever, all MSG network produced Liberty basketball games, a total of 26 for the 2008 season, will be streamed live on www.MSG.com. The company will also look to incorporate Live Services applications to create a richer, more customized, and truly interactive experience for users.

“MSG Interactive is committed to utilizing innovative technologies to provide sports and entertainment fans with unique experiences across multiple digital platforms,” stated Scott Richman, senior vice president and general manager of MSG Interactive. “We are excited about the capabilities of Microsoft’s Silverlight and Windows Live technologies, and believe they will not only enhance the viewing experience of our live and VOD digital content for our users, but also introduce unique opportunities for sponsor integration. At MSG Interactive we are always looking at new technology to improve the user experience, and we look forward to continuing to explore other opportunities with Microsoft.”

Click here to view this season's schedule.