adidas’ New Design Enhances Recognition of World’s Greatest Female Basketball Players

New WNBA Uniforms Combine Style With Performance

NEW YORK – May 1, 2007 – The WNBA launched new uniforms that have been redesigned for a more unique on-court look and to enhance the growing appeal and recognition of the WNBA and its players. Marking the first season with adidas as the Official Outfitter of the WNBA, the new uniforms will be made of ClimaLite®, the high-performance fabric technology from adidas, and have a new distinct style that creates a women’s basketball uniform that looks better than any other. The WNBA will begin wearing the new uniforms on May 2 when the 2007 WNBA preseason begins.

For a limited time, fans also will have the opportunity to purchase Limited Edition WNBA ProCut Jerseys, the same jerseys their favorite WNBA players wear on court. Beginning today through May 19, the start of the 2007 WNBA season, Limited Edition WNBA ProCut Jerseys will be available on WNBAStore.com. One player’s jersey from each WNBA team will be made available in a limited edition, 1 of 11, representing the 11th season of the WNBA. The Limited Edition WNBA ProCut Jerseys will retail for $300.

The redesign of the uniforms was a collaborative effort between the WNBA, WNBA teams and players and adidas. The biggest change was made to the side of the uniform which has a dramatic pattern design formed from core elements of each team’s logo. The pattern is tribal in nature and was designed to create a distinct look for the WNBA.

The new uniforms have a more refined silhouette due to a smaller shoulder width and the new racer back jersey design. The jerseys will now be tucked into the player’s shorts marking the first time since the 2002 WNBA season that the jerseys will be tucked in. The uniforms are constructed with a flat-back mesh fabrication and adidas’ ClimaLite® fabric technology that works to regulate the athlete’s body temperature by conducting heat and sweat away from the body.

“As we move into the second decade of WNBA basketball, we have partnered with adidas to develop the uniforms that will position our league and our players at the forefront of performance, style and image in women’s sports,” said WNBA President Donna Orender. “The redesign of our uniforms creates an identifiable, stylish and functional look on the court while remaining true to the game.”

New design elements on the front of the jersey include a signature Y-shaped neckline. The back of the jersey now includes the player’s name below the player’s number and v-shaped piping below the name. The shorts have a side vent opening, the team’s nickname on the back of the road shorts and the team’s city name on the back of the home shorts. The secondary logo appears on the left leg of the shorts.

“These uniforms are a fusion of fashion and performance,” said Orender. “Players will continue to perform at their best and feel good inside and out.”

New WNBA replica uniforms will be available beginning today on WNBAStore.com. WNBA team retailers will have the new uniforms available beginning with the first preseason home game. New WNBA uniforms will be available at the NBA Store on Fifth Avenue May 25.

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