Katie
Smith, Guard
Detroit Shock, 8th season
"We need to keep finding
owners that love the WNBA and want it to succeed and will be proactive in marketing
in their cities. Across the board, the marketing can be better. It's hard, we
realize, because many of the players do not live in their cities and spend much
of their time abroad. With players in the community, an attachment between team
and town will develop and that will bode well for fan support."
Kelly
Miller, Guard
Phoenix Mercury, 6th season
"I think the biggest thing
we need to do is keep getting WNBA players' names out there to help promote the
league."
Nikki McCray,
Guard
Chicago Sky, 9th season
"I think we need to continue to do everything
that we have been doing. We need to market players so fans know who they are.
Obviously women's college basketball is huge and it is great when we can capitalize
on the success of those players. I think it's great that networks have increased
their coverage and that ESPN covers the entire women's NCAA Tournament leading
up to the WNBA Draft. But as players, we need to sign more autographs and continue
to interact with them in-season. We need to work with our sponsor as well."
Becky
Hammon, Guard
New York Liberty, 8th season
"I just think you need
to keep improving, keep getting the word out, I think getting people in the stands
is the biggest challenge, I think that if we get people in the seats, they'll
be hooked, it's still a grass-roots process, it's still a young league, we're
going to have to do it from the ground up, so that means getting out into the
community ourselves and spreading the word."
Tamika
Catchings, Forward
Indiana Fever, 6th season
"I think the biggest
thing is trying to market the league, not just during the season, so I think the
biggest thing marketing-wise is to do it for 12 months, not just four-and-a-half,
five months, and that will be the biggest thing, and then after that everything
will take care of itself."
Deanna
Nolan, Guard
Detroit Shock, 6th season
"I really just think get
the message out there more that there is a WNBA. It's not like the NBA where everybody
comes out to support their team. You think about the NBA compared to WNBA, I think
in every household, they can name NBA players. They can't do that for WNBA players.
So, that's one of the things. It's really just getting everybody's faces out there
and let them know who we are."
Brooke
Wyckoff, Forward
Chicago Sky, 6th season
"I think we need to continue
to do what we've been doing. We have to continue to put a great game of basketball
out there, but we need many, many more people to know our sport. They may know
about us, but we really need to convert as many people as we can into fans and
active supporters."
Coco
Miller, Guard
Washington Mystics, 6th season
"Hopefully the league
will keep expanding, the league will keep adding new teams, if they continue to
get better the players will be exciting to watch, hopefully that alone will attract
a fan base, and hopefully we can get out there and market a little bit more, I
think that will be good as well."
Lynette Woodard,
Women's
basketball legend
"I think the league and the players have done a wonderful
job of reaching out to the community and if the teams will continue to do that
and be positive role models, it will generate more fan support. More little girls
will want to grow up and want to either play in the WNBA or realize their other
dreams."
Lisa Leslie,
Center
Los Angeles Sparks, 10th season
"We definitely have to keep ESPN
showing those highlights and hopefully one day we can having highlights that happen
weekly as opposed to just All-Star games or the Finals. We have evolved very quickly
and slowly at the same time. In certain areas we have definitely matured. Fan
growth, media coverage and awareness of the WNBA has been great. We have arrived
and know who we are. But we never really stuck with some of our major marketing
decisions. Maybe "We Got Next" should have stayed longer just to really keep people
involved and coming into it. Also, the arenas we play in have been great. It is
great that we get to play in such big buildings."
Shameka
Christon, Forward
New York Liberty, 2nd season
"I think that there
are two things we can do. We as players have to continue to be available and accessible
to our fans. I love that they can come up and talk to us. So many times, we as
professional athletes get caught up in just doing our job. Our fans want to support
us, but at the same time, they want to know how we are doing. The women do a great
job of that. We also need to build a greater awareness of the game itself. People
may not be interested because they don't know enough about us or the game. We
definitely educate those type of people and grant them more exposure. We also
need to target the children because they are growing up watching us, seeing us
play on a professional level and letting them know that we are role models that
they can aspire to be like."