Kroger, Indiana Pacers and Indiana Fever Announce Comprehensive New Partnership
Additional details of the new partnership will be highlighted on July 2nd during the 7:00 PM Indiana Fever game against the Connecticut Sun.
The agreement makes Kroger an Official Sponsor of the Indiana Fever and the Exclusive Supermarket Sponsor of the Indiana Pacers for the next five years. Kroger and the teams will move forward with an ambitious promotional partnership that includes signage, television, radio, print, billboards, internet, a significant number of event appearances and other shared promotional opportunities. Financial details of the partnership were not disclosed.
According to Kroger Central Division President Bob Moeder, “This is not only a mutually-beneficial promotional alliance showcasing three strong corporate citizens that will achieve important business goals on behalf of our customers; this is the start of a very strong community partnership that will enrich local communities across Indiana. Our Kroger team is extremely enthused about the many community service opportunities and our shared aspiration to truly make a difference. Both Kroger and the Indiana Pacers, for example, are strong supporters of hunger relief and K-12 education. You will notice students from Indianapolis Public School 46 Daniel Webster Family Academy at tomorrow’s game, celebrating together with Kroger associates, with 11 of them serving as ball exchange kids during the game. I believe our partnerships with School 46, Gleaners Food Bank and many other organizations will be even stronger in the years to come. At the same time, we will add Kroger’s support to causes important to the teams, such as Indiana Fever’s “Be YOUnique Fund,” Pacers Foundation and the “High Five Club.” Kroger is a company that emphasizes health and nutrition and we intend to bring additional value to the “Pacers Get Fit” program. With the help of the Pacers and Fever teams, the Kroger team will bring additional value to important community organizations.”
Jim Morris, President of Pacers Sports & Entertainment, added the following comment, “The Indiana Pacers and Indiana Fever are very enthused by this partnership. We’re thrilled to have Kroger on our team. Over the next five years, we will see that this is a very sound business decision that will provide value for Kroger, value for our franchises and, most of all, for the tens of thousands of customers that we share with Kroger. Equally important, we share Kroger’s deep passion for serving our community and this partnership will benefit many throughout Indiana.”
As the first of many shared events as part of this partnership, Indiana Fever players will appear at the following Kroger locations on Friday, July 3rd, from 3:00 – 4:00 PM: (media access to these stores in granted in advance, but interviews should be scheduled in advance using the contact information above)
1. 14800 Hazel Dell Crossing (intersection with 146th Street), Noblesville
2. 5025 West 71st Street (intersection with Binford), Indianapolis
3. 7101 East 10th Street, Indianapolis
4. 5911 South Madison, Indianapolis