#FeverFinals Trending Nationally
The Fever have made a splash during the WNBA Playoffs, on the court and also on twitter.
Indiana took game one in Minnesota and will try to come within one win away from a WNBA Championship tonight (8 p.m. EST., ESPN). During their 76-70 win Sunday, Fever and basketball fans alike, recognized Indiana’s outstanding performance and posted their thoughts on twitter.
Using the hashtag #FeverFinals, which Fever social media coordinator Celeste Ballou created for the WNBA Finals, the team set a new standard for Pacers Sports & Entertainment.
During the game, the hashtag first began trending in Indianapolis, meaning it was a hot topic and one of the most tweeted subjects locally. Later, as one Fever fan pointed out, #FeverFinals was trending in the United States, even ahead of Green Bay Packers players Aaron Rodgers and Randall Cobb, who were playing in front of millions on Sunday Night Football.
#FeverFinals continued to trend, at least in Indianapolis, until Monday afternoon. The hashtag, after just one finals game, has trended longer than any Pacers-related keyword during the 2012 NBA Playoffs and is now the longest running trending topic in PS&E history.
“Social media is the easiest and most direct way to connect with fans,” said Ballou. “To see them embrace what we’re doing, support the team and share with their friends, it’s pretty special. As a Fever community, we’re all on the same page and supporting this team through the finals.”
Ballou says she has seen a heightened interest level on all platforms which has led to more feedback, followers and retweets on twitter alone. The team is also very active on Facebook, as well as Instagram.
As the Fever continue their quest for their first WNBA Title, follow the team on social media and keep using #FeverFinals in your tweets.
A new organizational record has been set. But, after all, records were made to be broken.