WNBA and Peak Announce Marketing Partnership

-- Global Appeal of WNBA Expands with Endorsement by Chinese Corporation--

-- WNBA to Support Growth and Development of Women's Basketball in China --

Erin Buescher of the San Antonio Spurs, WNBA president Donna Orender and Janel McCarville of the Liberty announced a new marketing partnership between the WNBA and Peak.
David Sherman/NBAE/Getty Images
NEW ORLEANS, Feb. 16, 2008 -- The Women's National Basketball Association (WNBA) and Fujian Peak Group Co. Ltd have agreed to a new multi-year marketing partnership in China, it was announced at a press conference today at the NBA All-Star 2008 in New Orleans.

The announcement took place today in New Orleans with Ms. Donna Orender, President of the WNBA; Mr. Xu Zhihua, Executive Vice President of Peak Group; Ms. Heidi Ueberroth, NBA President, Global Marketing Partnerships and International Business Operations, Mr. Tim Chen, CEO of NBA China, Janel McCarville, a star center with the WNBA's New York Liberty, and Erin Buescher, a star guard with the San Antonio Silver Stars.

This partnership between the WNBA and Peak underscores a series of firsts: the first time WNBA is entering China; the first partnership that focuses on the promotion of women's basketball in China; as well as the first time that WNBA players are being endorsed by a Chinese corporation.

Through this cooperation, the WNBA will be able to take an active role in promoting basketball as well as the message of health, fitness, nutrition and self-esteem to teenagers especially young women in China. Peak will utilize this partnership to elevate its brand awareness in the international market, and to demonstrate their commitment to grow and develop the sport of basketball in China. The company will conduct advertising and grassroots activities across China featuring McCarville and Buescher to promote its alliance with the WNBA.

"We are pleased that Peak recognizes the global appeal and growth of the WNBA and women's basketball," said Ms. Donna Orender, President of the WNBA. "In a country with so many gifted athletes, Peak will contribute to the development of young female basketball players and together we will help Chinese youth understand the importance of teamwork, health and nutrition, as well as leadership on and off-court."

Mr. Xu Zhihua, Executive Vice President of Peak Group said, "Youth is the hope and future of China's basketball development. We've seen great improvement and potential in local women's basketball, and believe that through participation of the WNBA, their expertise and knowledge it will certainly be an encouragement to local female basketball athletes. We hope that this will strengthen the confidence of our athletes and also attract more females to enjoy the sport of basketball."

Peak has also signed McCarville, winner of the WNBA's Most Improved Player Award in 2007, and San Antonio Silver Stars guard Erin Buescher, recipient of the same honor in 2006, as their endorsers. Apart from wearing Peak shoes during games, McCarville and Buescher will also attend basketball promotional activities in China in order to encourage more people to enjoy and participate in the sport of basketball, especially young women.

"It is an honor to be able to work with a company like Peak, who has devoted so much attention on youth basketball development, and to share with them my experience in team work, fitness and healthy living," said McCarville. "I thank Peak for their support and the opportunity for me to be part of China's women's basketball development."

About the WNBA
Now entering its 12th season, the WNBA is the longest-running and most successful women's professional team sports league in America. The WNBA features 14 teams with the Eastern and Western Conferences comprised of seven teams each. In 2008, the expansion Atlanta Dream will join the Chicago Sky, Connecticut Sun, Detroit Shock, Indiana Fever, New York Liberty and Washington Mystics in the Eastern Conference, while the Houston Comets, Los Angeles Sparks, Minnesota Lynx, Phoenix Mercury, Sacramento Monarchs, San Antonio Silver Stars and Seattle Storm continue to comprise the Western Conference.

The 2008 season will tip off on May 17, when Lisa Leslie and the Los Angeles Sparks take on Diana Taurasi and the defending champion Phoenix Mercury in a nationally televised contest (3:30p.m. on ABC). For the third straight year, ESPN2 will feature "WNBA Tuesdays" as the appointment viewing destination for WNBA fans. ESPN2 will televise "WNBA Tuesdays" for nine weeks during the regular season, beginning with a May 20th telecast featuring a Western Conference match up between the Sacramento Monarchs and Seattle Storm. Combined WNBA coverage on ABC and ESPN2 will include 21 national telecasts in 2008, while NBA TV, the league's 24-hour television network, will offer 70 regular season contests.

Renowned off the court for its dedication to the community, the WNBA is deeply committed to WNBA CARES programs that improve the quality of life for all people, with a special emphasis on promoting health and fitness, breast health awareness, reading and youth basketball programs. For more information on the WNBA, log onto www.wnba.com.

About Peak
Peak, founded in 1989, is China's No.1 domestic basketball footwear brand. It has established itself as an international sporting brand through sponsorship of international games and teams including the Stankovic Cup, the FIBA Basketball European League All-Star Game, the Toyota Center (home court of the Houston Rockets) and the Australian Men's & Women's National Basketball Teams.

Peak signed the Rockets' Shane Battier as player endorser in September 2006, further demonstrating its commitment to basketball. In the same month, the Australian Women's National Basketball Team won the gold medal in the FIBA World Championship while outfitted in Peak gear. In 2007, Peak escalated its marketing campaign by announcing its sponsorship of the Iraqi national team for the 2008 Olympic Games. In October 2007, Peak became an official marketing partner of the NBA in China.

By pursuing a strategy termed "brand professionalism; product serialization", Peak seeks to build a strong retail network and develop a compelling brand image while increasing revenue through efficient logistics and sales management.

Peak has won numerous awards and titles including "World-Class Chinese Brand", "Prominent Chinese Trademark", "National Inspection-Exempt Product" and "China Aviation Cooperative Partner". Through all its success, Peak seeks to exemplify the values of teamwork, pragmatism, efficiency and brand establishment. By upholding these values, Peak seeks to continue to play a major part in Chinese basketball and create a bright future for the company.

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