If it feels like Skylar Diggins is everywhere these days, it might be because, well, she is.
This past week, the WNBA released that not only does Diggins have the WNBAs second most popular jersey -- behind only fellow 3 to See member Brittney Griner and one spot ahead of Chicagos Elena Delle Donne -- but that the Tulsa Shock occupy the top spot in total team merchandise for the first time ever, thanks in large part due to Diggins immense popularity.
Skylar says she has been humbled by the showing of support.
Having people want to wear your name, your number and jersey around, thats kind of something you dream about as a kid playing this game, Diggins said. I'm just so happy people are supporting me and my team and want to get my jersey, so thats quite a blessing.
Additionally, Skylar says shes been pleasantly surprised by the eclectic range of people that don her jersey.
I've seen little boys with my jersey and people of all ages, she said. I've seen grown men and women in my jersey. I've seen older people in my jersey and sometimes they're the ones cheering the loudest.
And it's not just in Tulsa.
I see people wearing Tulsa when I'm in Indiana, Diggins said. I see Tulsa when I go to Seattle. And when I go to L.A., I see more Tulsa. So it's like you have people cheering for you in every arena and I think that's a pretty neat thing.
With Diggins jerseys and Tulsa merchandise flying off the shelves, Diggins is completing a cycle that began when she was a young basketball fan.
There were different players growing up that I wanted to get their merchandise. said Diggins, specifically mentioning a signed Deanna Nolan Detroit Shock shirt that she has and still cherishes to this day. Even if its not a jersey, I wanted something with their name on it, have them sign something for me. Those were such memorable times as a kid.
Diggins merchandising endeavors extend far beyond the WNBA. Diggins, who along with Griner and Delle Donne signed with Nike in May, has been an active spokesperson for Nike, already attending events in New York, Washington D.C. and Chicago.
This week, Diggins was in Chicago for a photo shoot for Nikes Air Force 1s.
"I was just showing them and giving everyone my sense of style and how I rock my Air Force Ones", Diggins said. "It was a real cool shoot. It was neat. I was like a shoe model."
"I'm barely scratching the surface right now. I think that when its all said and done, I want to be big." - Skylar Diggins
In the photo, Diggins is wearing skinny jeans and a real comfortable Nike womens top that she says captures her style. While the picture does display her Twitter handle, it does not show her entire face -- something Nike has done with all the athletes -- as to keep the attention on the shoe. Diggins did point out that her lips made the cut.
As for this specific line of shoes, it was easy for Diggins to pitch because shes been a fan of Air Force 1s since the summer of 2002 when a rapper immortalized the popular brand.
I dont know if you remember that song Air Force Ones by Nelly? It started way back then, Diggins recalled. I used to buy the white on white low tops and rock them. When they got dirty, Id buy more of the same size. I really, really liked the shoe growing up.
Fortunately, pitching a product she already favors fits into Diggins overall marketing strategy.
Im just looking to do whatever I can do to build my brand, and whatever that is, do it the right way, stick to my values and things like that, she said. Im barely scratching the surface right now. I think that when its all said and done, I want to be big. And not just known for basketball, but so many other things that I havent even began to brainstorm about.
When asked about women athletes that have accomplished what shes talking about, Diggins said that Serena Williams immediately came to mind.
Skylar might only be a rookie, but her relationships with corporations such as Nike and the fact shes aligned with Jay Zs Roc Nation give her the confidence that she can achieve her lofty goals.
Im so excited about the opportunities that I have, Diggins said. Not just in my short basketball career, compared to my whole life, but just the next 30 years down the line.
Theres just so many things that I want to do and Im going to do it.