Dream and Grady Health System Raise $32,500 for Breast Health Awareness through Dream Pink Campaign

ATLANTA, August 22, 2014 — The WNBA Atlanta Dream raised $32,500 for Grady’s Avon Comprehensive Breast Center as part of the team’s “Dream Pink” initiatives over the past several weeks. A check for that amount will be presented to Dr. Sheryl Gabram-Mendola, Surgeon-in-Chief at Grady Memorial Hospital and Medical Director of the Avon Breast Center at tonight’s Eastern Conference Semifinal Game against the Chicago Sky. The game begins at 7:30 p.m. ET.

"It is a great honor for the Atlanta Dream organization to partner with Grady's Avon Breast Center to raise funds for such a worthy cause as breast health awareness,” said Dream President and General Manager Angela Taylor. “The outpouring of support from around the globe for this year's Dream Pink auction was incredible, and as a result, we are proud to donate over $30,000 to the foundation. We thank all of our Dream fans and supporters for their contributions, which will have a tremendous impact on the lives of many for years to come."

“We are proud to be able to partner with the Atlanta Dream and benefit from their commitment to making a difference in our community. Funds raised through the ‘Dream Pink’ initiative will help provide hope and care for our patients,” said Dr. Gabram-Mendola.

The Dream and Grady partnered to raise funds through a three-part process: a live auction, an on-line auction, and a social media campaign.

The live auction followed the Dream’s Aug. 3 “Dream Pink” game against the New York Liberty, and included the team’s game-worn pink uniforms as well as unique fan experiences with Dream players. The on-line auction concluded Aug. 15 and included sports memorabilia from various professional and college teams from numerous sports, as well as gifts and prizes from local merchants.

The Dream and Grady also conducted a #DreamDollar social media campaign, asking all fans to donate at least one dollar to the cause.

The total was the most ever raised from the Dream’s annual “Dream Pink” initiative.

The “Dream Pink” initiatives were held in conjunction with the WNBA’s league-wide Breast Health Awareness program, which focuses on generating awareness and educating women about breast cancer in addition to raising funds for the initiative. This season, the WNBA held Breast Health Awareness Week from July 28-Aug. 3.

About the Atlanta Dream
The three-time Eastern Conference Champion Atlanta Dream is in its seventh season in the Women's National Basketball Association (WNBA). The Dream has earned the No. 1 seed in the Eastern Conference for the 2014 WNBA playoffs, and has qualified for the playoffs in each of the past six seasons, including conference titles in 2013, 2011 and 2010. Playoff packages for the 2014 season, as well as 2015 season tickets, can be purchased by calling (877) 977-7729 or visiting www.AtlantaDream.net. The Dream opens the playoffs on Aug. 22 against the Chicago Sky at 7:30 p.m. ET in Philips Arena. The complete 2014 schedule can be found at www.wnba.com/dream/schedule.

About Grady Health System
Grady Health System is one of the largest safety net health systems in the United States. Grady consists of the 953-bed Grady Memorial Hospital, six neighborhood health centers, Crestview Health & Rehabilitation Center, and Children's Healthcare of Atlanta at Hughes Spalding, which is operated as a Children's affiliate.

With its nationally acclaimed emergency medical services, Grady has the premier level I trauma center in the Metro Atlanta region and serves as the 911 ambulance provider for the city of Atlanta. Grady’s American Burn Association/American College of Surgeons verified Burn Center is one of only two in the state. And the Marcus Stroke and Neuroscience Center is a Joint Commission designated Advanced Comprehensive Stroke Center.

Other key services include Georgia’s first Cancer Center for Excellence, The Avon Breast Health Center, the Georgia Comprehensive Sickle Cell Center, and the Ponce de Leon Center - one of the top three HIV/AIDS outpatient clinics in the country. Grady’s Regional Perinatal Center with its Neonatal Intensive Care Unit, the Primary Care Center and the Rape Crisis Center are also notable components of the health system. The state's only Poison Center is housed at Grady as well.

In 2014 Hospitals & Health Networks Magazine again named Grady one of the country's Most Wired health systems. Grady’s Heart Failure Clinic received the 2013 Gage Award for Improving Quality from America’s Essential Hospitals.