NEW YORK, Oct. 24, 2007 – Toyota Motor Sales, USA, Inc., the National Basketball Association and the Women’s National Basketball Association today announced an unprecedented, season-long community outreach initiative called Toyota Project Rebound as part of a multi-year extension of their marketing partnership. Toyota Project Rebound will include 15 hands-on service projects that will be hosted by NBA teams and joined by volunteers from Toyota, NBA and WNBA offices.

Toyota Project Rebound will tie together the community efforts of the leagues, through NBA Cares and WNBA Cares, along with the efforts of the NBA teams into a national program with the support of a single corporate partner in Toyota. The 15 community rebuilding projects, including court refurbishments, the creation of Learning & Play Centers, and other Legacy Projects will take place during the 2007-08 season, NBA All-Star and The Finals. Toyota Project Rebound launches today with a court refurbishment and basketball clinic at the Boys & Girls Club of Lodi, N.J., hosted by the NBA and New Jersey Nets. The Club’s court, which was damaged in the floods that ravaged the New York/New Jersey-area in April 2007, will be dedicated with the help of Vince Carter, Jason Kidd, Richard Jefferson, and Jason Collins.

Toyota, which has been an official NBA and WNBA marketing partner since March of 2005, will also serve as the official vehicle of NBA All-Star, NBA Cares, WNBA All-Star and WNBA Cares.

“Toyota is a worldwide leader in both the automotive category and in social responsibility, which makes them the perfect partner for our NBA and WNBA Cares initiatives,” said Mark Tatum, Senior Vice President of Marketing Partnerships for the NBA. “They have been an active partner in many of our NBA Cares programs, and through Toyota Project Rebound we are enhancing our commitment to make an impact on communities and people in need.”

“Toyota is proud to be working with an organization that’s as focused on giving back to the community as we are,” said Keith Dahl, National Engagement Marketing Manager for Toyota. “Toyota Project Rebound is a program that will positively affect communities for years to come.”

Following the Nets event, Toyota Project Rebound will support additional projects with NBA teams including the Minnesota Timberwolves, the Washington Wizards, the Philadelphia 76ers, the New Orleans Hornets, the Phoenix Suns, the Milwaukee Bucks, the Portland Trailblazers, the Cleveland Cavaliers, the Los Angeles Lakers, the Golden State Warriors, the Memphis Grizzlies, and the NBA Development League’s Sioux Falls SkyForce.

As part of the support of WNBA Cares, Toyota and the WNBA will also host several Toyota Project Rebound events during the 2008 WNBA season.

About The NBA
The NBA, founded in 1946, is a global sports and entertainment brand that features 30 teams in the United States and Canada. During the 2006-07 season, the NBA distributed 45,000 hours of programming to 215 countries and territories in 41 languages. The league’s worldwide reach can also be seen with 85 international players on NBA rosters. Domestically, the NBA broadcasted 142 games on national television last season on ABC, TNT, ESPN and ESPN2, and eclipsed attendance records for the fourth consecutive season.

NBA TV, launched in 1999 as the first 24-hour television channel created and operated by a professional sports league, is distributed to 73 countries. NBA merchandise is sold in more than 100,000 stores in 100 countries on six continents; NBA.com gets more than half of its visitors from outside the United States.

NBA Cares is the league's social responsibility initiative that builds on the NBA's long tradition of addressing important social issues in the United States and around the world. Through this umbrella program, the NBA, its teams and players have committed to donating $100 million to charity, providing a million hours of hands on service to the community and creating 250 places where kids and families can live, learn or play. NBA Cares works with internationally-recognized youth-serving programs that support education, youth and family development, and health-related causes, including: UNICEF; the Make-a-Wish Foundation and the Global Business Coalition on HIV/AIDS, Malaria and Tuberculosis.

About the WNBA
Founded in 1997, the WNBA is the longest-running and most successful women’s professional team sports league in U.S. history. The WNBA enjoyed one of its best seasons ever in 2007 with increased regular season attendance, a new postseason attendance record and Finals viewership on ESPN2 that was up 12 percent vs. 2006. On July 15, 2007 the WNBA reached a major milestone, announcing a new, eight-year agreement with ESPN to have ABC, ESPN and ESPN2 televise WNBA games through the 2016 season. The agreement extends the WNBA’s relationship with ESPN, which began with the league’s inaugural season in 1997, to 20 seasons.

The WNBA will feature 14 teams in 2008, with the Eastern and Western Conferences comprised of seven teams each. A new expansion franchise in Atlanta will join the Chicago Sky, Connecticut Sun, Detroit Shock, Indiana Fever, New York Liberty and Washington Mystics in the Eastern Conference, while the Houston Comets, Los Angeles Sparks, Minnesota Lynx, Phoenix Mercury, Sacramento Monarchs, San Antonio Silver Stars and Seattle Storm will comprise the Western Conference.

Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on promoting a healthy lifestyle and positive body image, breast health awareness, youth and family development, and education.

About Toyota
Toyota Motor Sales (TMS), USA, Inc. is the marketing, sales, distribution and customer service arm of Toyota, Lexus and Scion vehicle brands in the United States, celebrating its 50th anniversary in America this year.

Established in 1957, TMS markets products and services through a network of more than 1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 33,000 people in the U.S. and sold more than 2.5 million vehicles in 2006. For more information about our company, please visit http://www.toyota.com/, http://www.lexus.com/ and http://www.scion.com/.