The WNBA tips off its 13th annual Breast Health Awareness Week today. Don Smith/NBAE/Getty Images

So are the pink shooting shirts, the pink-and-white basketballs, and the pink-and-white jerseys.

Everywhere you see the WNBA from Aug. 23 to Aug. 30, from WNBA.com to pregame warm-ups to nationally televised matchups, you’ll see the color that is synonymous with breast cancer awareness.

In a league well known for its sustained commitment to giving back, Breast Health Awareness Week has stood out since the WNBA’s inception as its strongest community platform, raising more than $2 million to date. All 13 teams are again ramping up efforts for this leaguewide comprehensive initiative that includes online, in-arena, television, and community components that serve to both raise money for breast cancer research and educate women about detection and prevention. This year, for the second consecutive year, a partnership with ESPN will focus on donating funds to the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation.

During Breast Health Awareness Week, teams will conduct pregame, halftime, and postgame programming and activities to educate fans about breast health, including ticket promotions, chalk talks, ceremonial tips, and ball exchanges. The centerpiece of individual team efforts will be the donation of autographed pink-and-white basketballs, which will be centralized in an online auction at auctions.wnba.com. All proceeds will benefit the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation.

Additionally, the league’s breast health awareness efforts will be brought before a national audience with a pair of games on ESPN2, during which the courts, players, coaches, and referees will sport pink or pink-and-white signage, uniforms, ties, and lapel pins, respectively. The Sky will take on the Sparks on Tuesday at 10 p.m. and the Shock will meet the Silver Stars in a rematch of last year’s WNBA Finals on Saturday at 3 p.m..

To emphasize that breast cancer can strike anyone, WNBA.com is featuring “Her Story,” a series of first-person tales from players telling the stories of loved ones who have been affected by the disease, all week. Fans who have also coped with breast cancer can post stories about themselves or those close to them on the site’s Fan Voice section. To share your experiences with the disease, click here.

The league will drive its thousands of Facebook and Twitter followers to both Her Story and Fan Voice, as well as direct fans to the auction Web site. Both social media sites, as well as YouTube, will be rebranded in pink to remind fans to do their part to help drive awareness and raise funds.

For more information on WNBA Breast Health Awareness Week, please click here.