Force 10 Hoops Fact Sheet

The Seattle Storm is one of the WNBA’s elite teams both on and off the court. The Storm’s 2010 championship team has some of the most talented players in women’s professional basketball, including league MVP Lauren Jackson and All-Stars Sue Bird and Swin Cash.

The team is a league leader in season ticket retention, new season tickets and sponsorships. In 2010 key partners Carter Subaru, Virginia Mason, Washington Lottery, Alaska Airlines and Bing were a part of the businesses that added to the Storm success.

The Storm owners and team leadership are using the momentum of the 2010 championship season to grow the fan and sponsorship base across the Puget Sound region and, of course, produce another championship team. As of November 15th, new season ticket sales are 16 percent higher than they were at this time last year. With this early success, the team is on track to meet and potentially surpass their goal.

The team’s owners are committed to our region and community for the long-term. Through charitable activities, youth basketball programs, Jr. Storm basketball programming and a partnership with the Boys and Girls Club of King County, the Storm plans to deepen its community outreach and engagement in the greater Seattle area.

The talent of the Seattle Storm – including owners, management and players – has been recognized by local and national organizations. With all this momentum, 2011 is poised to be the best Seattle Storm season yet.

Recent Awards

Owner Lisa Brummel

  • Puget Sound Business Journal – 2010 “Woman of Influence”

    President and CEO Karen Bryant

  • Americans for United Nations Fund for Population – “2011 Health and Dignity of Women” award
  • Nominated - Seattle Sports Commission– 2010 Sports Executive of the Year

    The Team

  • WNBA – Western Conference and League Champions
  • Nominated - Seattle Sports Commission – Sports Story of the Year
  • Puget Sound Business Journal – Sports Team of 2010
  • Seattle Magazine – Best of 2010 award for the Most Awesome Meteorological Phenomenon
  • Seattle Magazine – Best of the Decade award
  • University of Washington Women’s Center – one of 100 Women Pioneers in recognition of the 100-year anniversary of Women’s suffrage in Washington State

    The Coach

  • WNBA – Brian Agler, 2010 WNBA Coach of the Year

    The Players

  • WNBA – Lauren Jackson, 2010 WNBA MVP and 2010 WNBA Finals MVP
  • Seattle Sports Commission – Swin Cash, 2010 Professional Sports Star of the Year

    2010 “On-the-Court” Statistics

    1. The Storm became the first team since the WNBA Finals expanded to a best-of-five series to sweep its way through the postseason and the only team in league history to finish the regular season and playoffs unbeaten at home.
    2. The Storm has become only the fourth professional team to go through the playoffs undefeated while playing at least seven games. The other teams to do it were ice hockey's 1953 Detroit Red Wings (8-0) and 1961 Montreal Canadians (8-0), and baseball's 1976 Cincinnati Reds (7-0).
    3. The Storm completed the 2010 regular season and postseason on a 10-game winning streak.
    4. The Storm finished the WNBA regular season with a 28-6 record, the WNBA’s best in 2010 and a Storm franchise best.
    5. The Storm went undefeated at home, joining the 2001 Los Angeles Sparks as the only teams in WNBA history to do so and becoming the first team in league history to win 17 home games during the regular season.
    6. The Storm won 28 games, tying the record for the most wins in WNBA history (with the 2000 and 2001 L.A. Sparks, both 28-4).
    7. The Storm won 13 games in a row from June 18-July 30, 2010, the longest streak in team history and the third longest the WNBA has ever seen (Los Angeles, 18, June 26-Aug. 11, 2001; Houston, 15, June 27-July 30, 1998).
    8. The Storm started the season (20-2), equaling the WNBA record for the best start after 22 games (the 1998 Houston Comets started 25-2 and finished 27-3).
    9. The Storm (28-6, .824) surpassed the 2005 Seahawks (13-3, .813) for the best single-season win percentage in Seattle pro sports history.
    10. The Storm swept Los Angeles and last year’s champion Phoenix 5-0, the first time the Storm has ever beaten an opponent five times in the same regular season.
    11. The Storm beat Tulsa by 46 points, 111-65, on Aug. 7 to break the WNBA record for the largest margin of victory (previously 45 by Houston at Washington, 110-65, Aug. 17, 1998) and tying the team record for most points scored in a game.
    12. The Storm was also remarkable good in close games. Between the regular season and playoffs, the Storm went 13-1 in games decided by five points or fewer; 21-4 in games decided by 10 points or fewer. And the Storm won 13 games (13-6) when trailing after three quarters.
    13. Three Storm players (Sue Bird, Lauren Jackson & Swin Cash) were voted to the All Star team (more players than from any other team).
    14. Seattle became the first all-female ownership group to win a professional sports title.

    2010 “Off-the-Court” Statistics

    1. Increased total regular season attendance by 6 percent vs. 2009; 2010 regular season attendance average was 8,322.
    2. Sold out lower bowl tickets for five regular season games (up from three in 2009) and all four home playoff games.
    3. Grew sponsorship revenue 156 percent vs. 2009.
    4. Secured a Marquee Partnership valued at over $1 million with Bing, Microsoft’s decision engine; the front of Storm jerseys include Bing logo; partnership also includes Bing as the presenting sponsor of Jr. Storm – the Storm’s youth basketball outreach initiative.
    5. In addition to Bing, the Storm added Alaska Airlines, T-Mobile, Top Pot Doughnuts and Sound Community Bank as new partners.
    6. Launched a new TV partnership with Belo to air games on KONG 6/16; aired seven home games on local TV; the Storm produced the games in conjunction with First Team Media.
    7. Launched “Home Court Advantage” brand to reinforce the passion and strength of Storm fans at KeyArena.
    8. The Storm actively participated in numerous business and community organizations, including The Greater Seattle Chamber of Commerce, The GSBA, and Rotary #4.
    9. Hosted 35 basketball related events, 24 of them involving Storm players and/or members of the Storm coaching staff.
    10. Hosted first-ever series of Lauren Jackson Basketball Camps (three camps).