Sparks Promote McGowen to COO

Allison McGowenLOS ANGELES -- The Los Angeles Sparks appointed Allison McGowen chief operating officer, it was announced.

McGowen, who joined the Sparks in January 2007, had been senior vice-president of Business Operations. In overseeing all day-to-day operations for the Sparks, McGowen further strengthens an already robust strategic and operational team. She will manage cross-functional operational efforts, signature events and business development.

“Allison has done an outstanding job in helping to expand the Sparks’ brand and we are confident she will continue to help fuel the team’s business growth in 2008,” said co-owner Kathy Goodman.

“The Sparks are looking forward to the 2008 season being our best ever and we are excited about the skills Allison brings to the endeavor,” said co-owner Carla Christofferson.

“I am very excited and energized about taking on the challenges that my new duties represent,” McGowen said. “The Sparks’ organization is determined to make the experience of attending a Sparks’ game memorable for all our fans.”

McGowen has a strong background in marketing, sales and strategic partnerships. She began her career at Kolar Advertising, a leading advertising agency in Austin, Texas. In 1999, McGowen joined Rainmaker Systems, Inc (formerly Sunset Direct), leading the Channel Development & Support team which assisted companies ranging from Fortune 500 to dynamic start-ups raise their return on investment by leveraging and measuring the success of customized direct marketing programs. Prior to joining the Sparks, McGowen worked with CompassLearning, a software company that produces assessment, curriculum, and management tools for grades K thru 12. McGowen specialized in partnerships with school districts and other academic organizations to ensure that students achieve academic success and played a critical role in securing many multi-million dollar state and district contracts in five states. During her tenure with CompassLearning, she worked heavily with the Los Angeles Unified School District's Beyond the Bell program.