Proceeds to Benefit the Kay Yow/WBCA Cancer Fund in partnership with The V Foundation

WNBA to Raise Awareness and Funds in Fight Against Breast Cancer

AUBURN HILLS, MI – Continuing an effort that has raised more than $2 million for breast health awareness, the Women’s National Basketball Association will host several activities from Sunday, Sept. 7 to Saturday, Sept. 13, to generate awareness about breast cancer and raise funds to help fight the disease including Tuesday’s Detroit Shock home game vs. the Phoenix Mercury on ESPN 2 at 7 p.m. ET.

Each WNBA team donated pink and white autographed basketballs and both home teams participating in the televised games will wear white uniforms with pink trim, which will also be auctioned off for charity. In addition, coaches will wear pink ties or scarves and the referees will use pink whistles during these games. The official WNBA Breast Health Awareness logo will be displayed on the court.

As part of the weeklong events, the WNBA Breast Health Auction will launch on, with proceeds benefiting the Kay Yow/WBCA Cancer Fund in partnership with The V Foundation. Yow is North Carolina State University head women's basketball coach, who is currently battling breast cancer for the third time. She was also the recipient of the 2008 WNBA Inspiring Coach Award.

The Auction will feature, for the first time, game worn apparel featuring some of the league's top stars, autographed WNBA memorabilia, and specially designed autographed pink and white WNBA Breast Health Awareness basketballs.

“Through this auction, in-arena awareness nights, nationally televised games and other events throughout the week, the WNBA and its players are bringing attention to this important cause and raising funds that are needed for research and education efforts,” said WNBA President Donna Orender. “We are pleased to be able to donate this year’s proceeds to Kay Yow’s foundation, as she is a true inspiration to all of us both on and off the court.”

The WNBA will use its various assets to help communicate the Breast Health message including a special PSA that will run on the scoreboard and PA announcements will be broadcast in arena by each participating WNBA team. will also provide a special section for the auction, along with daily content and editorial pieces on breast health. For more information, visit

About the Kay Yow/WBCA Cancer Fund
The Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation for Cancer Research, is a 501 c(3) charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause.

Kay Yow, North Carolina State University head women's basketball coach, is a past president and founding member of the Women's Basketball Coaches Association (WBCA), and a galvanizing voice for the Association. Yow was first diagnosed with breast cancer in 1987, and is currently battling the disease for the third time. In her 37 years as a head coach at the college level, Yow is one of only six Division I head women's basketball mentors to achieve 700 career victories. Yow was also the head coach of the 1988 US Olympic Team that won the gold medal in Seoul.

For more information, visit Donations can be made at or by calling 1-800-4JimmyV. All donations are tax deductible.

About the WNBA
Comprised of 14 teams and in the midst of its 12th season, the WNBA is the most successful women’s professional team sports league in the world. The season tipped off May 17 with ESPN2 again providing appointment viewing in the form of its “WNBA Tuesdays” telecasts. During the 2008 season, combined coverage on ABC and ESPN2 will include 21 national telecasts, while NBA TV, the league’s 24-hour television network, will offer 70 regular-season contests.

Through WNBA Cares, the WNBA is deeply committed to creating programs that improve the quality of life for all people, with a special emphasis on programs that promote a healthy lifestyle and positive body image, increase breast and women’s health awareness, support youth and family development, and focus on education. For more information on the WNBA, log on to