Crest and Bounce join seven P&G brands

WNBA and P&G Broaden Marketing Relationship

NEW YORK, Jan. 12, 2004 -- The Women’s National Basketball Association (WNBA) and The Procter & Gamble Company (NYSE:P&G) have broadened their marketing relationship to include two additional brands and sponsorship of all WNBA teams. Crest and Bounce will join seven other P&G brands as part of the cross-brand deal constructed in 2003. This partnership presents a unique opportunity for both companies to leverage the other’s connection to women and families.

The partnership will extend to include all WNBA teams allowing P&G brands to promote in-arena, where the WNBA’s fan base is heavily female. The nine participating P&G brands have a large and loyal following among women. The brands are:

Crest Head and Shoulders Swiffer
Bounce Herbal Essences Cheer
Secret Cascade Joy

"The success of this partnership caused us to look for ways to expand our relationship with the WNBA," commented Julie Eddleman, P&G, North America Media & Marketing. "The opportunity to promote Crest, Bounce, along with seven other P&G brands in all WNBA arenas is an excellent way to reach our female consumers."

“The addition of Crest and Bounce to the WNBA family is a great indicator this partnership is accomplishing the goals of both organizations,” said Mary Reiling Spencer, WNBA Vice President, Marketing Partnerships. “With a majority of household purchases made by women, the WNBA’s audience is a desirable audience for product marketers like Procter & Gamble. The ability to reach women on the shelves of supermarkets and convenience stores across the country through P&G products is a great opportunity to increase the league’s visibility.”

In addition to in-arena, P&G has a major presence on national WNBA telecasts on ABC, ESPN2, Oxygen, and NBA TV through advertising and in-game enhancements. On NBA TV, P&G is the presenting sponsor of "NBA TV: Mind, Body and Spirit with Summer Sanders,” a fitness show offering an inside look at the various training regimens and workout habits of WNBA and NBA players. Crest and Bounce will also be integrated throughout

About the WNBA For the fourth consecutive season, more than 2 million fans attended WNBA games in 2003, and a WNBA-record 22,076 fans attended Game 3 of the WNBA Finals at The Palace of Auburn Hills to see the Detroit Shock capture its first WNBA Championship. For more information on the WNBA, visit

About Procter & Gamble Two billion times a day, P&G brands touch the lives of people around the world. Some of the nearly 300 P&G brands consumers know and use with confidence in over 160 countries around the world include: Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Bounty®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Actonel®, Olay® and Clairol Nice ‘n Easy®. The P&G community consists of nearly 102,000 employees working in almost 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and its brands.