WNBA to Premiere New Brand Campaign During 2006 Draft
-- Pop Music Sensations Aly & AJ’s Hit Song “Rush” Featured in Spots --
Have You Seen Her? Commercials
A 60-second version of the spot will debut during the first round of the Draft on ESPN2 with a 30-second spot airing during the remaining two rounds of the Draft on both ESPNU and NBA TV. Both versions feature the hit song, “Rush,” by young sensations Aly and AJ, whose Disney Channel’s original movie, “Cowbelles,” was the number two rated cable program recently with 5.8 million viewers (second only to “The Sopranos”).
"The WNBA and our players provide thrilling competition that is exciting and inspiring for our fans," said Donna Orender, WNBA President. "The 'Have You Seen her?’ campaign delivers what the WNBA embodies -- inspiration, aspiration and believing in women."
Aly and AJ added, “We are so excited to have ‘Rush’ be part of the WNBA ‘Have You Seen her?’ campaign. The song is about seeing your dreams and aspirations come true, and it fits so well with the spirit of the WNBA.”
After debuting during the WNBA Draft, “Have You Seen her?” spots will subsequently air during nationally televised NBA and WNBA games on ABC, ESPN, ESPN2, TNT and NBA TV and other national WNBA-controlled television inventory.
"For the WNBA's 10th Anniversary season, ABC sports and ESPN's promotional strategy is to align our creative messaging and adopt their 'Have You Seen her?' theme," said Katie Lacey, senior vice president, Marketing, ESPN and ABC Sports. "The creative will showcase the passion and accessibility of the league’s most prominent players."
Produced by NBA Entertainment, “Have You Seen her?” the multi-million dollar campaign also will include in-arena, print, internet and radio elements. Imaging for the promotional campaign will be used across other League-controlled media including WNBA.com, Inside Stuff and Hoop magazines, with the potential for outdoor applications such as billboards, bus wraps and more. In addition, the campaign will be integrated into the overall marketing plans for all 14 teams and their respective markets.
Aly and AJ
Celebrating their first gold album with over 800,000 units sold, the aptly entitled "Into The Rush" has propelled Aly & AJ to the top of the music charts at an astonishingly rapid pace. The single "Rush" immediately became one of the most added songs at Top 40 radio and the video for "Rush" is a mainstay in power rotation on. MTV. Impressively, music is not Aly & AJ's only talent. The sisters are also accomplished actresses, and they recently signed a multi-layer deal with Disney, which includes their own pilot on the Disney Channel called :Haversham Hall," and their highly rated made for TV movie "Cow Belles.". With so much activity, Aly & AJ are truly a force to be reckoned with in Hollywood.
About the WNBA
The WNBA’s 10th anniversary season tips off on Saturday, May 20, 2006 and will include ABC’s broadcast of the defending WNBA Champion Sacramento Monarchs as they commemorate their 2005 WNBA title by raising the championship banner prior to squaring off against All-Star guard Diana Taurasi and the Phoenix Mercury at ARCO Arena beginning at 4 p.m. EDT. The league’s 10th season also will feature appointment viewing on Tuesday nights as ESPN2 will televise 14 WNBA games – including five doubleheaders – on Tuesdays this spring/summer.