WNBA, Growums Partner to promote Healthy Lifestyle with Camp Days This Summer
NEW YORK, July 11, 2011 -- The Women’s National Basketball Association (WNBA) and Growums -- a company dedicated to educating kids and parents about gardening and encouraging healthy eating habits in the battle against childhood obesity, improving the environment and bringing families closer together -- announced a new partnership that will celebrate the league’s youngest and most passionate fans during Camp Days in select WNBA markets, including Atlanta, Chicago, Los Angeles, New York, Seattle, and Washington, DC.
"The WNBA is very excited to work with Growums, as the brand is a great example of how you can lead a healthy lifestyle," said WNBA President Laurel Richie. "These Camp Days showcase great WNBA basketball and activities for our young fans to enjoy and we are thrilled to have Growums participate."
WNBA Camp Days will take place at select WNBA games, during which local youth will be invited to participate in a variety of in-arena activities, highlighting the importance of living a healthy lifestyle. Kids will be treated to positive messaging and interactive contests including the opportunity to meet some of the Growums characters. In addition, fans will receive free samples of the company’s garden kits.
“We are thrilled with this opportunity to work with the WNBA to reach children around the country with the life-changing experience of gardening and its importance in the battle against childhood obesity,” says Growums founder, Mike Ferraro. “Childhood obesity is an epidemic that has very few solutions that kids want to hear about until now. Studies have shown, definitively, that kids who grow their own vegetables will eat them. We feel that by providing children with a remarkable experience to grow their own garden – along with the help of fun characters who coach them in a virtual world they can enjoy online – the kids will be attentive and successful in their real-life gardening adventures. I can tell you from experience: The joy on kids’ faces and the fun they have digging in the dirt – then tasting what they grow – is immeasurable.”
Growums garden kits for kids combine learning and fun with a unique and exciting online educational experience to grow vegetables and herbs from seed to harvest; all with a little help from an animated cast of herb and vegetable characters at www.growums.com . The characters enhance the entire gardening experience with a fun and entertaining approach that gets kids into the garden and on the path to healthy eating. Kids can choose from six fun kits including Herb Garden, Pizza Garden, Salad Garden, Stir-fry Garden, Taco Garden and Ratatouille Garden to grow a real garden with virtual world fun. Each garden kit features unique, magical coco or peat pellets that make planting and growing practically foolproof.