Mystics and State Farm Sign Official Partnership
Washington Mystics Chief Operating Officer Greg Bibb announced today that the Mystics and State Farm Mutual Automobile Insurance Company have agreed to an official corporate partnership.
“We are very pleased to have State Farm return as a corporate partner for the 2011 Mystics season,” Bibb stated. “State Farm’s commitment to our community and women’s sports is greatly appreciated and we look forward to working together on several initiatives during the course of the campaign.”
The comprehensive partnership with State Farm includes a year-long integrated marketing package. The relationship also consists of an onsite local agent presence, television, website and stadium/arena signage during the 2011 Mystics season. State Farm will have a presence at Mystics games on June 21 when the team faces the Indiana Fever and on August 9 when the Atlanta Dream visit Verizon Center. Both games are scheduled to start at 7:00 p.m.
“State Farm is proud of women's sports sponsorships,” said State Farm Marketing Manager Cathy Nyce. “We have shown a strong commitment to women's sports throughout the years, and we are delighted to continue our sponsorship of the Washington Mystics.”