MYSTICS’ CRYSTAL LANGHORNE SCORES A MILK MVP
Washington, D.C. (May 12, 2010) – After grabbing rebound after rebound on the court, Washington Mystics forward Crystal Langhorne knows that grabbing lowfat chocolate milk helps her rebound off the court. With nine essential nutrients and a unique mix of carbs, protein, fluids and electrolytes, milk helps her body refuel and replenish so she’s able to bounce back for her next big game or tough practice.
Langhorne is the newest milk-drinking athlete to join the National Milk Mustache “got milk?”® campaign and don the famous Milk Mustache. She joins other basketball elite all-stars such as Diana Taurasi, Chauncey Billups and Deron Williams who all know that what they eat and drink can make a difference in their performance and their bodies.
“As a pro athlete, good nutrition is so important to how I perform,” said Langhorne. “That’s why milk’s a key part of my diet – especially after exercise to help me refuel. I’m excited to let my fans know about my secret recovery beverage!”
The WNBA’s Most Improved Player of the Year had a breakout season in 2009. In only her second year, Langhorne improved her scoring average from 4.8 to 12.0 points per game while increasing her rebounding average from 4.0 to 7.9 per game.
“Crystal’s a great role model for active teens as she shows how drinking lowfat milk, eating right and training hard can bring you to the top of the game,” said Miranda Abney, Senior Marketing Manager at MilkPEP. “We’re proud to have Crystal join the ranks of so many other milk-drinking athletes who can talk personally to the performance benefits of milk.”
Langhorne’s ad copy reads: “Rebound. got milk?” and encourages everyone to go to bodybymilk.com to learn more about the mix of nutrients in milk that helps athletes refuel after a workout. Langhorne will unveil her new “Body By Milk” ad during the Mystics 2010 home-opener at Verizon Center on Friday, May 21 during a pre-game ceremony. Fans will be able to check out Crystal’s new ad plus videos of other athletes at www.bodybymilk.com on May 21.
The Washington Mystics will tip off the 2010 season with back-to-back road games on Saturday, May 15 against the Eastern Conference Champion Indiana Fever, followed by a matchup at the Minnesota Lynx on Sunday, May 16. Washington will host the club’s home opener on Friday, May 21 against the New York Liberty. Season and group tickets for the 2010 season are currently on sale and can be purchased by calling the Mystics Sales Office at 1-877-DC-HOOP1 or by visiting the Mystics website at www.washingtonmystics.com.
About Body By Milk®
Body By Milk® is part of the National Milk Mustache "got milk?"® Campaign, a multi-faceted education program focused on the health benefits of milk. The campaign is managed by the Milk Processor Education Program (MilkPEP) in Washington, D.C., which is funded by the Nation's milk processors, who are committed to increasing fluid milk consumption. For more information, go to www.BodyByMilk.com. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache "got milk?®" Campaign.