League Debuts WNBA Pride Presented by Covergirl
WNBA Becomes First Professional Sports League to Establish Integrated Marketing, Media, Grassroots and Social Responsibility Program
WNBA Celebrates LGBT Pride on National TV During Live Game June 22 on ESPN2
NEW YORK, (May 21, 2014) – The Women’s National Basketball Association (WNBA) tipped off WNBA Pride presented by COVERGIRL, a new national platform celebrating inclusion and equality, while combating anti-LGBT (lesbian, gay, bisexual and transgender) bias, it was announced today by WNBA President Laurel J. Richie.
“The WNBA welcomes all fans, athletes, and partners to our game,” said Richie. “These beliefs unite the 12 teams of the WNBA and we are very excited to introduce the WNBA Pride platform which celebrates acceptance and inclusion. The WNBA takes great pride in working with extraordinary partners who share these values, and we are so grateful to our presenting partner COVERGIRL along with ESPN, GLSEN and GLAAD for joining the WNBA on this important initiative.”
The WNBA will be the first professional sports league to establish an integrated marketing, media, grassroots and social responsibility program for the LGBT community including a new special site, WNBA.com/pride where league and team Pride content, events and schedules will be posted throughout the season. Information will also be shared on the league’s social media channels where the content will be aggregated with the hashtag #wnbapride.