Mercury Ready to 'Rock the Pink'

Posted: September 14, 2012

The Phoenix Mercury and the Breast Assured Foundation are looking to set the Guinness Book of World Records for the most mammograms done in eight hours at one location, on Sunday, September 23, in honor of the Mercury’s annual “Rock the Pink” event. The mammograms and other festivities will take place before, during and after the team hosts the Seattle Storm. Tip-off is set for 12 p.m.

Screening will be held in mobile mammography units from 8 a.m. to 4 p.m. on the plaza at US Airways Center and along First Street between Jefferson and Jackson streets. Participants who are 40 years and older with insurance will receive a free mammogram, while those without will pay a discounted price of $157, regularly priced at $454. Women under the age of 40 can also receive a mammogram if they provide a doctor’s prescription.

One free ticket to Sunday’s Mercury-Storm game will be awarded to each individual who participates in the screenings. Additional tickets can be purchased at a discounted price of $20 each. Tickets are valued at $50-$60 each.

In honor of the “Rock the Pink” event, the team will wear pink uniforms and declare the game an official “Pink Out.” Fans are encouraged to wear pink in support of the Phoenix Mercury and “Rock the Pink” night.

The Phoenix Mercury will also recognize and celebrate several breast cancer survivors during in-game presentations.

“Like many of our fans, several of our players and staff members have been affected by breast cancer,” said Amber Cox, Mercury president and COO. “The Phoenix Mercury, and WNBA, are thrilled to team up with foundations like Breast Assured in effort to promote early detection, make progress in finding a cure and support our community.”

To preschedule a “Rock the Pink” screening, please call 1-888-233-6121 and mention “Rock the Pink with the Phoenix Mercury.” It is recommended to schedule a screening in advance; however walk–ups are welcomed.

On September 21, when the club hosts the Minnesota Lynx, the Mercury players will also don their pink uniforms and create breast health awareness through a variety of in-game activities. Tip-off is set for 7 p.m.

The Mercury, one of the eight original WNBA clubs, is part of the longest running professional women’s team sports league in the United States. The team returns home Wednesday, September 12 when it hosts the Connecticut Sun at 7 p.m. Single-game tickets start at $10. To purchase tickets, visit or call 602-252-WNBA (9622).