Lynx Wear Pink For Breast Health Awareness

Mark Remme
Lynx Editor/Writer

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Like every one of her players, Lynx coach Cheryl Reeve walked out to pregame warm-ups on Saturday night at Target Center decked out in bright pink shoes. And with good reason. Like they do once each season, the Lynx wore pink uniforms to support and put a spotlight on breast health awareness.

It’s a cause the Lynx—and the WNBA as a whole—take very seriously. The annual Breast Health Awareness Night sponsored by the Edith Sanford Breast Cancer Foundation brings players, coaches, front office and game operations personnel alike together wearing pink to show solidarity for a cause that affects so many each year.

“Everyone knows a least a couple [people affected],” Reeve said. “I have a sister-in-law that had a tough journey. It’s one of those things, and that’s one of the great things about our league. We have so many great initiatives, and this being one of the primary ones. Wearing pink, we’re going to see a lot of survivors here tonight. It’s usually very moving for our players. It’s one of those times where we can say, you know, don’t take what we do for granted.”

Saturday’s game against the Indiana Fever was a “Pink Out” game at Target Center. Fans were given pink T-shirts as they entered the arena and were encouraged to wear them during the game in hopes of providing further solidarity for early detection of breast cancer. After the game, the Lynx auctioned off their game-worn jerseys—autographing them and taking photos with the winning fans. The proceeds go to the Lynx Foundation, which supports breast cancer research and programs across the state. Maya Moore, who scored 35 points on Saturday night, watched her jersey earn $6,750.

It’s the start of Breast Cancer Awareness Week for the Lynx, which will culminate in Thursday’s fifth annual Catwalk for a Cure. The event features the Lynx players putting on a fashion show at the Mall of America Rotunda, with proceeds going to the Lynx Foundation. The night begins at 5 p.m. with a dinner and games at the Sky Deck Sports Grille and Lanes, followed by the fashion show at 6:30 p.m. at the rotunda.

Saturday’s game set the tone for a week the Lynx prepare for year-round.

“Our Breast Health Awareness game is a phenomenal opportunity to make progress toward finding a cure for this terrible disease,” Timberwolves and Lynx President Chris Wright said. “Nearly everyone has either had their own life or the life of a family member or friend impacted by breast cancer. It’s our social responsibility to do everything we can to find a cure and by teaming up with the Edith Sanford Breast Cancer Foundation, we have an excellent opportunity to make a difference in the community on this extremely important issue.”

As part of Saturday’s festivities, the Lynx donated a $10,000 grant to the Edith Sanford Breast Cancer Foundation at center court during the second quarter. Sanford Vice President of Marketing Eva May accepted the check on behalf of the organization.

All $10,000 will go toward breast cancer research, a challenging but important initiative that May said comes down to unlocking keys within each individual patient’s genes to try and understand what caused the disease and how to treat it.

She said that money will facilitate more opportunities to answer those questions, and in the end the work being done now by the foundation could lead to ridding this disease for future generations.

“It might not be our generation, but for our children and their children it would be awesome to be rid of it,” May said. “I think so many people are touched personally by breast cancer. And their stories are in the audience as well. It’s a very passionate cause for such a horrible disease.”

May said the important message on nights like Breast Cancer Awareness Night is understanding how important it is to be checked regularly and to understand and reduce your personal risks through living a healthy lifestyle.

Being able to facilitate that message through nights like Saturday’s Lynx game is something the Edith Sanford Foundation appreciates.

“We’ve found working with the Lynx is a great partner,” she said. “It’s always fun to work with them, but when we get into the seriousness of what cancer is, everybody gets really passionate because everybody cares about getting rid of breast cancer for future generations.”

It’s something that the Lynx whole-heartedly echo, Reeve said.

“Our players are going to hear a lot of stories today from fans that are going to come and tell them their story,” Reeve said. “And in a lot of cases, our players are inspiration to people who are going through tough times. It’s pretty neat.”

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