Atlanta-based Nfinity Footwear Celebrates its First Push into Traditional Retail Stores

ATLANTA (October 21, 2009) Nfinity, the first team sport company to engineer footwear for the female athlete, celebrates the successful launch into its first traditional retail store, The Athlete’s Foot (TAF) in Avon, Indiana. The launch event took place in the TAF store on Saturday October 17th from 2-4 pm. WNBA Indiana Fever star point guard, Tully Bevilaqua was in attendance signing autographs and greeting fans. The store was packed during the event, the line extending out the door, and sales exceeded expectations.

“The launch event was an incredibly successful first step into traditional retail. Nfinity is excited to work with the first franchisor of athletic footwear, and DeLen, owner of TAF Avon, IN, is an athlete that understands our brands mission,” said Nfinity CEO Tate Chalk. "This distributor partnership is part of our long-term goal to make a profound difference in the lives of female athletes.”

“We had a great turnout at the appearance,” said athlete Tully Bevilaqua. “Everyone I spoke to seemed genuinely interested in the Nfinity Basketball Shoe. We are sure to create a lot of hype with such a great product.”

“Upon entering this partnership with Nfinity, I wanted to be sure I was teaming up with a company and product that I could rely on,” said Avon, Indian TAF shop owner DeLen Parnella. “After researching and working with Nfinity and their product - I am extremely proud to be associated with this them. I expect strong growth for them in the near future, and I can say with confidence this is THE company that IS WOMENS SPORTS! And thanks for making a product line just for US girls!”

The Athlete's Foot, now known as TAF, was the world's first franchisor of athletic footwear stores. Today, TAF is recognized as the world leader in athletic footwear franchising operating in more than 35 countries.

About Nfinity

Nfinity is the first women’s performance team sport footwear company. While other companies adapt men's products for the women's market. Nfinity has pioneered a new category of athletic shoe dedicated exclusively to the female athlete. Nfinity focuses on engineering innovations designed to alleviate injuries specific to a woman’s physiology, while delivering superior style, comfort, and performance. Founded in 2004, Nfinity introduced the world's first high-performance cheerleading shoe for women and was ranked 9th on Inc. magazine’s list of “Top 100 Consumer Product Companies” in 2008, and was named “Business Innovation of the Year” at the 2009 American Business Awards. Visit for more information.