Our mission is to promote the development and well being of youth and families within our community through Fever Cares, with a particular focus on Education, Service & Health. We support this mission by providing the practical tools necessary to enrich the lives of our community and develop and implement resourceful and valuable programs that contribute directly to our Core Purpose.

Core Purpose

At Pacers Sports & Entertainment, our Core Purpose is Winning Championships & Serving Community.


We will support our Core Purpose and Mission by focusing on four core values: Teamwork, Commitment, Pride and Respect.

Goals and Objectives

To support our Core Purpose and Mission, Pacers Sports & Entertainment’s goals and objectives include:

To support our Core Purpose and Mission, Pacers Sports & Entertainment’s goals and objectives include:

  1. Stimulate love of learning and reading in young people by providing them with access to books & technology
  2. Engage in community partnerships to continue to bring public awareness to the value of education & literacy
  3. Target and address issues facing today’s youth.

    Read to Achieve

    Read to Achieve serves as the NBA/WNBA's and its' team's primary community activity and harnesses all of professional basketball's best assets to impact one of the most pressing issue our society faces. The program promotes the value of reading and online literacy while encouraging families and adults to read regularly with young children. The goals of this initiative is to build a lifelong love of reading in young people by providing greater access to books and technology; encourage and engage members of the NBA/WNBA family including current & former players, league and team personnel, coaches and parents to participate in the program as a Volunteer Reading Coach and to use all of the NBA/WNBA assets to create ongoing public awareness of this initiative through courtside signage, PSA's, and TV presence and events around the league. At the local level, the Indiana Fever Read to Achieve Program is composed of Monthly Reading Time-Outs during the WNBA season and a Read to Achieve Tip Off. For more information on the WNBA Read to Achieve program and for interesting Read to Achieve downloads visit

    Reading Time-Outs

    A component of the Read to Achieve Program the Indiana Fever present reading timeouts throughout the WNBA season. (May – August). Special guest readers include members of the Indiana Fever, Freddy Fever and the Fever Inferno. Guest readers read students selected children's stories from large oversized books. Students participating in the Fever reading timeouts have the opportunity to win Fever prizes including books, autographed items and game tickets! Each visit is approximately one hour in length. To sign up for the 2010 Indiana Fever Reading Time-Outs, please call 317-917-2500 and ask to speak to a member of the Fever community relations staff. More information on the Indiana Pacers Reading Time-Outs can be found by visiting

    Read to Achieve Tip Off

    A component of the Read to Achieve Program, the Indiana Pacers and Indiana Fever host a Read to Achieve Tip-off prior to the each team's season. The Fever tip-off the season with a large Read to Achieve Tip-off event, events such as Reading Pep-Rallies at a local school and events held at The Children's Museum of Indianapolis. Each child in attendance receives a book, Fever items, a ticket to the Fever home opener and the opportunity to win Fever autographed memorabilia. To find out how your school can be part of the 2010 Indiana Fever Read to Achieve Tip Off, please call 317-917-2500 and ask to speak to a member of the Fever community relations staff. And for information on the Pacers Read to Achieve Tip Off, visit

    Bounce Back To School

    A component of the Read to Achieve Program, the Indiana Fever Bounce Back to School Attendance Program was created to both recognize and maintain good attendance practices in our young fans throughout the state of Indiana. Simply by attending classes on the first day of the school's 2009-2010 academic year, students qualify to participate in the program and will receive (1) a complimentary ticket to an upcoming Fever game at Conseco Fieldhouse, (2) special in-game recognition of schools with participating students and (3) additional lower level tickets at a discounted rate for parents, friends and family. For more information on the Bounce Back to School program please call 317-917-2500 and ask to speak to a member of the Fever community relations staff.

    Proliance Energy Backpack Attack

    A component of the Read to Achieve Program, the Indiana Fever & Proliance Energy helps support the Backpack Attack. Since 1999, Backpack Attack has collected more than 2.1 million school supplies for children in the Indianapolis Public Schools (IPS) as well as other schools in Marion, Boone, Hancock and Hendricks counties. The Indiana Fever and Proliance Energy teams up to host this event at the Fever game before school begins. Fans donate school supply items, and in return receive a FREE Pepsi product. In addition, employees of each organization host internal collections to help support the effort. For more information on the Proliance Energy Backpack Attack, visit Proliance Backpack Attack.

    Fever Reading and Learning Center

    As part of the Indiana Fever Education Initiative, the Fever, WNBA and Toyota sponsored a Fever Reading and Learning Center renovation for the 2009 WNBA Finals as part of the Toyota Project Rebound Program. The Fever Reading and Learning Center provides books and technological resources to kids at the Boys and Girls Club of Indianapolis Lilly Unit to implement the Womens National Basketball Association's national reading initiative, Read to Achieve, at the local level. This center also provides a fun place to learn and do homework.

    Toyota Project Rebound Now in its second season, Toyota Project Rebound is a community initiative established by the NBA and Toyota. To date the program has created over 50 hands-on community service projects all hosted by NBA, WNBA and D-League teams, which include court refurbishments, the creation of Learn & Play Centers, and other Legacy Projects providing youth safe places to live, learn or play. The Toyota Project Rebound contest (formerly Court of Dreams) will be the 6th season for this ticket-based incentive program for local community groups. For more information on Toyota Project Rebound please visit And for more information on the Pacers Learning Centers please visit

    IPS Values for Life Celebration

    In partnership with Indianapolis Public Schools, the Pacers and Fever host the IPS Values for Life Celebration at Conseco Fieldhouse. The purpose of this celebration is to recognize & encourage the over 8,000 students who demonstrate Indianapolis Public Schools Four Core Values of Excellence, Scholarship, Respect and Courage. The 2009 celebration included appearances from Dr. Eugene White, Superintendent of Public Schools, Pacers President Jim Morris, Deputy Mayor Olgen Williams, Pacers Players Travis Diener, Mike Dunleavy, Josh McRoberts and Roy Hibbert, along with Indiana Fever Player Tully Bevilaqua. Students were welcomed to Conseco Fieldhouse by 100 Best Buy volunteers cheering their success and music from the Broad Ripple High School band. In addition, students were also treated to a variety of entertainment from Boomer's Dunk Show, Traci's Urban Jamm Dance Studio and the Chicago Boyz! All students in attendance received an IPS Values for Life T-shirt and tickets to an Indiana Fever game.

    Scholarships & Grants

    As part of Pacers Sports & Entertainment's Education Initiative, the Indiana Pacers, Indiana Fever and the Pacers Foundation provides Scholarships, Grants, Community Partnerships and tickets to assist students and non-profit organizations in achieve their educational goals. Included in these programs are the Larry Bird Character Award and the Be Educated Grant of the Pacers Foundation For more information on the Pacers Foundation, visit Pacers Foundation

    Larry Bird Character Award

    During the 2008-09 season, the Indiana Pacers, in conjunction with the National Federation of State High School Associations (NFHS), the Indiana High School Athletic Association (IHSAA) and Dick's Sporting Goods unveiled the Larry Bird Character Award. This award program serves as one of the community outreach programs of the Pacers, and is determined by criteria that are representative of the qualities of NBA Hall of Famer Larry Bird, including academic excellence, character, sportsmanship and community service. Nominees must be a senior in high school and a member of their boys or girls high school varsity basketball team. Anyone may nominate a senior high school varsity basketball player (male or female) that is setting the standard for academic excellence, character, sportsmanship and community service. Nominations must be submitted on the official nomination form and approved by a school administrator to be considered. The top five male and top five female finalists receive two tickets to an Indiana Pacers home game, and are recognized during a special on-court presentation. In addition, each recipient receives a commemorative photo, a $50 Dick's Sporting Goods Gift Card and a finalist plaque for their achievement. The overall winners (top male and top female) receive a Larry Bird Character Award trophy and a $1,000 scholarship from Dick's Sporting Goods to an accredited college of their choice.

    Be Educated

    Based on a statewide community-needs assessment study, the Be Educated grant is one of five funds that target the most pressing issues facing our kids today. Indiana has the highest percentage of high school dropouts in the nation based on Kids Count 2006, The Annie E. Casey Foundation. According to Margaret Spellings, U.S. Secretary of Education, "the one million students who drop out of high school each year cost our nation more than $260 billion dollars. That's in lost wages, lost taxes, and lost productivity over their lifetimes...¨ The Pacers Foundation supports the efforts of Indiana groups that help struggling students to stay in school; and out-of-school youth to re-engage in the learning. As such, mentoring and/or tutoring programs, alternative schools and after-school programs with an emphasis on learning should consider applying. This does not mean, however, that we will not fund other types of organizations with a focus on youth education. It simply means that our priorities are to keep struggling students in school and to reengage out-of-school youth in the learning process. For more information on the Be Educated Grant, visit Pacers Foundation