WASHINGTON, July 15 --
WNBA All-Star Summer Jam set a record today for attendance with an estimated crowd of over 35,000 fans coming out to experience the league’s interactive fan festival. Attendance at the two-day festival surpassed the record set last year in Orlando when an estimated crowd of over 20,000 fans attended the event.
Summer Jam, the WNBA's ultimate interactive basketball experience, featured basketball clinics, live music, WNBA player appearances and other activities that appealed to fans of all ages. Key elements of Summer Jam were Center Court – which featured non-stop WNBA-style entertainment including basketball clinics with WNBA players and coaches, WNBA dance teams, and mascot performances – and fan contests and giveways at such areas at the L’Oreal Kids Zone, the Sears Breast Health Awareness Tent, the Reebok Court, Nike Crash the Boards, the adidas Court, the Yahoo! Rhythm and Rims presented by Reebok Music and Autograph Stage, the Fleer Trading Card Center, the Dasani Live Well Experience, the WNBA Read to Achieve presented by American Express Reading Area, SI Women Quick Shot, and USAirways Slam Dunk.
Summer Jam was part of the festivities surrounding the 2002 WNBA All-Star Game. The All-Star Game, a sell-out, was played at the MCI Center and aired live on ESPN.
The WNBA tipped off its sixth season on May 25 during Memorial Day weekend; playoffs begin August 15. During the 2001 season, more than 2.5 million fans attended games, the most ever, and the WNBA welcomed its 10 millionth fan to attend a game since the league’s inception. The WNBA broadcast schedule includes nationally televised games on NBC, ESPN and ESPN2, with programming broadcast to 178 countries in 24 languages. Last season, the combined local, national and international television coverage reached nearly 60 million viewers. For more information on the WNBA, visit www.wnba.com.