WNBA Ad Specs



General Advertising Specifications:
To allow for proper approval and testing, WNBA.com and WNBA Team sites requests that all creative is submitted 6 business days before extended campaign launch.
  • All Team Site advertising creative must be submitted with a TPP form.
  • One click thru URL must be provided for all units.
  • Select third party ad tags and vendors are accepted. Please contact your Global Marketing Partnerships or TMBO representative.
  • MAX FILE SIZE: 40K (100K for progressive download)
  • FILE FORMAT: SWF, JPG and GIF (additional details below)


Flash Ad Requirements:
  • Versions up through Flash 8
  • Click Tracking: The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.
  • Acceptable button action code:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }


    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }
    Where buttonClip is the object in the swf being clicked.


  • Backup gifs are required for all .swf files.
  • Audio Policy: No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.
  • Polite Load Example (Download)


Image Ad Requirements:
  • File Size: 40k
  • Animation & Looping: 30 sec max
  • 3rd Party Acceptance: Yes
  • Rich Media: No
  • Expandable: No


Video Ad Requirements:
Format: .mov (Apple ProRes 422 or H264)
Frame Rate: 29.97
Length: 15 and 30 sec in total length
Aspect Ratio: 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x540). 16:9 is preferred.
Tape-Based Media (4:3 only) Any standard-definition format Betacam:
  • SP
  • SX
  • Digital Betacam
  • MPEG IMX
File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R:
  • Finished files with no slates
  • No spaces in file names (only _ or -)
Encoded Media:
  • Windows media format. 400x300 screen size. Max birate of 500k.
  • Delivered via FTP or e-mail. digitalmediaops@nba.com.

Additional Info:
  • All files must contain a soundtrack, even if the ad is to run without sound.


Takeover Ad Requirements:

General Information:
  • Takeovers have two states (one file per state): COLLAPSED STATE and EXPANDED STATE
  • COLLAPSED STATE: (max width of site)x50 pixels. For example: 980x50
  • EXPANDED STATE: (max width of site)x250 pixels. For example: 980x250
  • Files size limitations should match the image and flash limits stated above


Implement:
  • Takeovers cannot start or end on a holiday
  • Takeovers cannot start or end after 3 PM on Fridays. Weekend HEXUs must come down on Monday mornings.
  • * IMPORTANT: HEXUs can run thru a holiday/holiday closing or weekend, but can't start or end on one.
  • All creative assets and URLs are due 5 business days prior to launch.


Format:
  • We will not accept any 3rd Party AdTags.
  • We will only accept SWF and JPG/GIF files.
  • FOR FLASH FILES The author of the Flash source file (.FLA) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.
  • Acceptable button action code:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }


    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }
    Where buttonClip is the object in the swf being clicked.



Download files from the sample takeover (NOTE: The width of these sample files are set at 938 pixels but your actual files should match the width of your site.)

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