WNBA Ad Specs



General Advertising Specifications:
To allow for proper approval and testing, WNBA.com and WNBA Team sites requests that all creative is submitted 6 business days before extended campaign launch.
  • All Team Site advertising creative must be submitted with a TPP form.
  • One click thru URL must be provided for all units.
  • Select third party ad tags and vendors are accepted. Please contact your Global Marketing Partnerships or TMBO representative.
  • MAX FILE SIZE: 40K (100K for progressive download)
  • FILE FORMAT: SWF, JPG and GIF (additional details below)


Flash Ad Requirements:
  • Versions up through Flash 8
  • Click Tracking: The author of the Flash source file (.SWF) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.
  • Acceptable button action code:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }


    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }
    Where buttonClip is the object in the swf being clicked.


  • Backup gifs are required for all .swf files.
  • Audio Policy: No host-initiated audio is permitted. Audio must be user-initiated by clicking within the banner and contain a clearly visible "mute" and "stop" function.
  • Polite Load Example (Download)


Image Ad Requirements:
  • File Size: 40k
  • Animation & Looping: 30 sec max
  • 3rd Party Acceptance: Yes
  • Rich Media: No
  • Expandable: No


Video Ad Requirements:
Format: .mov (Apple ProRes 422 or H264)
Frame Rate: 29.97
Length: 15 and 30 sec in total length
Aspect Ratio: 16:9 (Resolution 1920x1080 or 640x360) or 4:3 (720x540). 16:9 is preferred.
Tape-Based Media (4:3 only) Any standard-definition format Betacam:
  • SP
  • SX
  • Digital Betacam
  • MPEG IMX
File-Based Media (16:9 & 4:3) Delivered on CD-R or DVD-R:
  • Finished files with no slates
  • No spaces in file names (only _ or -)
Encoded Media:
  • Windows media format. 400x300 screen size. Max birate of 500k.
  • Delivered via FTP or e-mail. digitalmediaops@nba.com.

Additional Info:
  • All files must contain a soundtrack, even if the ad is to run without sound.


Takeover Ad Requirements:

General Information:
  • Takeovers have two states (one file per state): COLLAPSED STATE and EXPANDED STATE
  • COLLAPSED STATE: (max width of site)x50 pixels. For example: 980x50
  • EXPANDED STATE: (max width of site)x250 pixels. For example: 980x250
  • Files size limitations should match the image and flash limits stated above


Implement:
  • Takeovers cannot start or end on a holiday
  • Takeovers cannot start or end after 3 PM on Fridays. Weekend HEXUs must come down on Monday mornings.
  • * IMPORTANT: HEXUs can run thru a holiday/holiday closing or weekend, but can't start or end on one.
  • All creative assets and URLs are due 5 business days prior to launch.


Format:
  • We will not accept any 3rd Party AdTags.
  • We will only accept SWF and JPG/GIF files.
  • FOR FLASH FILES The author of the Flash source file (.FLA) has to assign a clickTag variable using a getURL button action. Make sure that they have selected "_blank" for a target so it opens in a new window.
  • Acceptable button action code:

    AS2:
    on(release){
    getURL(_level0.clickTag,"_blank")
    }


    AS3:
    var paramList:Object = this.root.loaderInfo.parameters;
    buttonClip.addEventListener(MouseEvent.CLICK, openURL);
    function openURL(evtObj:MouseEvent):void {
    var request:URLRequest = new URLRequest(paramList["clickTag"]);
    navigateToURL(request, "_blank");
    }
    Where buttonClip is the object in the swf being clicked.



Download files from the sample takeover (NOTE: The width of these sample files are set at 938 pixels but your actual files should match the width of your site.)

More »

Video

Elena Delle Donne and Tamika Catchings Support Lauren Hill

Last week, Lauren Hill of Mount St. Joseph University courageously took the floor for her first college game, refusing to let an inoperable brain tumor keep her from achieving her dream – and WNBA stars Elena Delle Donne and Tamika Catchings were on hand to lend their support.

All-Access: NBA All-Star Relay

To promote healthy living, the NBA teamed up with New York Road Runners for the first-ever marathon relay.

Hammon Makes Coaching Debut

Becky Hammon makes history as the first woman to be a full time NBA coach.

USA Basketball Women’s National Team: Capturing the Gold

An all access look at the team’s journey through the 2014 FIBA World Championship for Women culminating in their gold medal win

Nneka Ogwumike and Breanna Stewart: Off Day in Istanbul

During a break in their busy game schedule, Nneka Ogwumike and Breanna Stewart took a tour through Istanbul’s world famous spice market