Orender has led significant growth during her tenure, signing an eight-year contract extension with Disney/ABC/ESPN that for the first time included a broadcast rights fee; expanding the WNBA All-Star Weekend to incorporate the All-Star Salute: Celebrating Inspiration Luncheon; moving the WNBA Draft to the host city of the NCAA Women’s Final Four; enhancing marketing partnerships; coordinating a season-long celebration of the league’s 10-year anniversary in 2006; and leading league expansion, most recently into Atlanta.
Prior to joining the league, Orender spent 17 years with the PGA TOUR, serving most recently as Senior Vice President of Strategic Development in the Office of the Commissioner. Orender was responsible for the development and management of strategic direction across all business lines, including new media, Internet, advertising and brand management. Prior to this, she ran the tour’s worldwide television and production businesses for nine years.
Orender’s sports career began in television production at ABC Sports and later moved to the SportsChannel. Orender also owned her own production company, Primo Donna Productions.
In college, Orender played basketball, earning Regional All-American honors. She played three seasons as an All-Star point guard in the Women’s Professional Basketball League.
In September 2007, Orender was named to BusinessWeek’s Power 100 Sports issue, received the 2007 WISE Woman of the Year Award, and earned the March of Dimes Sports Leadership Award in 2006. In 2005, she was named to the Sporting News’ annual Power 100 list, as well as Fox Sports.com’s 10 Most Powerful Women in Sports list. In March 2006, she became the first woman honored by the UJA-Federation of New York’s Entertainment, Media and Communications Division for her dedication to the community.
Orender serves on the boards of the Monique Burr Foundation for Children, Inc.; the V Foundation; the UJA Sports for Youth Initiative, The Hadassah Foundation Board; and Maccabi USA/Sports for Israel.
A graduate of Queens College, Orender did graduate studies in social work at Adelphi University.
A native New Yorker, Orender is married to MG Orender, Honorary President of the PGA of America and owner/partner in Hampton Golf, Inc. She has twin boys, Jacob and Zachary, and two stepchildren, Morgan and Colleen.