WNBA Closes Regular Season Up in Attendance, TV Ratings and Web Traffic

NEW YORK, Sept. 16, 2008 – The WNBA concluded its 12th regular season with increases in attendance -- including a record-setting 46 sellouts -- a 19 percent increase in TV ratings, and new records for WNBA.com traffic. In addition, the league formed new marketing partnerships with several leading companies including McDonald’s, Kia Motors and Pitney Bowes.

Additional 2008 highlights include:

WNBA Attendance:

  • Capping two straight seasons of attendance increases, the 2008 regular season finished up +2.21%.

  • There were 46 sellouts, more than triple the 17 for the 2007 regular season and more than double the previous record of 23 in 2004.

    WNBA on TV:

  • WNBA on national television (ABC and ESPN2) finished up +19% both in ratings (0.32 US vs 0.27 US) and viewership (413,000 vs. 346,000).

  • WNBA ratings finished up +16% on ESPN2 (0.22) and even on ABC (0.5).

  • WNBA viewership finished up +12% on ESPN2 and even on ABC.

  • WNBA finished up in key demos on ESPN2 -- Women 18-34 (+71%) and Men 18-34 (+28%) – and on ABC -- All Women (+10%) and Women 18-34 (+20%).

    WNBA.com:

  • WNBA.com set all-time highs in visits and page views. Overall, WNBA.com received nearly 13 million visits and 59 million page views, up +35% and +20%, respectively, versus last season.

  • WNBA.com also set monthly traffic records in July with more than 3.8 million visits and 16 million page views.

  • On June 23, 2008, one day after L.A. Sparks rookie Candace Parker became the second WNBA player to dunk in a regular season game, WNBA.com set a single-day record with nearly 95,000 video streams.

    Merchandise:

  • League merchandise sales are up more than 36%, and WNBA jersey sales are up more than 46%, based on combined sales from the NBA Store and WNBAStore.com.

  • More »

    Video

    Elena Delle Donne and Tamika Catchings Support Lauren Hill

    Last week, Lauren Hill of Mount St. Joseph University courageously took the floor for her first college game, refusing to let an inoperable brain tumor keep her from achieving her dream – and WNBA stars Elena Delle Donne and Tamika Catchings were on hand to lend their support.

    All-Access: NBA All-Star Relay

    To promote healthy living, the NBA teamed up with New York Road Runners for the first-ever marathon relay.

    Hammon Makes Coaching Debut

    Becky Hammon makes history as the first woman to be a full time NBA coach.

    USA Basketball Women’s National Team: Capturing the Gold

    An all access look at the team’s journey through the 2014 FIBA World Championship for Women culminating in their gold medal win

    Nneka Ogwumike and Breanna Stewart: Off Day in Istanbul

    During a break in their busy game schedule, Nneka Ogwumike and Breanna Stewart took a tour through Istanbul’s world famous spice market